Bita A. Kash, PhD, MBA, FACHE Department of Health Policy and Management SRPH MHA Orientation 20131
It can help OR hurt you It can ruin OR build your reputation It can keep you connect OR isolate you (without you knowing) It can be an effective networking tool OR mislead you to thinking you have a network of friends and contacts It can make your work more impactful and meaningful OR reduce your productivity and impact It has the power to move you ahead OR drop you off the career ladder Just like a powerful drug: it can heal or ______ USE IT APPROPRIATELY! USE IT TO YOUR BENEFIT ! The Social Media Impact MHA Orientation 20132
STOP:START: LinkedIn & Twitter A professional online presence Share new knowledge Share insights New books you have read Contact one person in your network at least once a month Updates on career achievements, presentations and new skills Share relevant articles and reports Don’t add your extreme opinions to posts and blogs Be a resource to your network: factual and evidence-based Facebook Posting pics Talking about your “fun” online Complaining online Criticizing and judging groups and opinions online “bragging” WHAT TO DO? MHA Orientation 20133
Raise your profileMarket yourself Take advantage of the internet: Gives you access to targeted audiences Cost almost nothing Try to reach a large number of people but keep the group focused/targeted Remember: competition is strong and global So only share high quality materials and thoughts Become well-known as a resource or a thought leader Get engaged with the Influencer program on LinkedIn: this is a place where you can tell people about your achievements Don’t be afraid to demonstrate your success and learning Keep it professional How to Showcase your Talent Source: James Caan, CEO of Hamilton Bradshaw MHA Orientation 20134
Increase loyaltyManage your reputation Success is closely linked to reputation SO: always be cautious of what you are sending out on the internet Stay up to date! Move with technology, innovation and change Make full use of all the various outlets Regular and well-informed blogging Build an audience Increase the loyalty among the people who are interested in what you are saying Engage with your audience and get feedback (then listen) Twitter is a powerful tool for this activity How to Showcase your Talent Source: James Caan, CEO of Hamilton Bradshaw MHA Orientation 20135
LinkedIn Tips Professional Photo Follow sites of interest and healthcare news Link to all other sites Embed a blog (guest blogging, combine forces, comment on other blogs) For status updates: link to twitter (a micro-blog is a good place to start with thought leadership) Show interesting trips, books, experiences Send personal notes Be active in groups Connect with three contacts a month Keep track of who you are contacting on a monthly basis MHA Orientation 20136