1. Define Sustainable Marketing 2. C-Rec Website Redesign 3. Feed Burner – RSS Feeds 4. Online Registration 5. Job Tracker 6. Sustainable Marketing Events 7. Activity: Take ideas of sustainable marketing to your campus

Vanderbilt University ( Sustainability: “Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.”

in Campus Recreation Promote Programs 1. Cohesive Identity – Branding 2. Updated Websites 3. Online Registration 4. Campus Events

Comparison FY 2010 and FY ,000 unique visits 4% increase in page views 15% increase in time on site 10% increase in new visits

Browser Profile FY 2010 and FY 2011 Total Visits Comparison 57% decrease Internet Explorer 69% increase Safari 160% increase Chrome

Content Overview FY 2010 and FY 2011 Page Views 20% decrease Facility Hrs. 101% increase Informal 158% increase Fitness 100% Hours and Events

Visits FY 2010 and FY % returning visitors 46% new visitors 15% increase Avg. Time on Site 9% increase % New Visits

Scroll thru banners

Program Icon Bar

Facebook, Twitter & YouTube

Facility Hours

Feed Burner News (RSS)

News from C-Rec Website Log-in to News site Fill out form Publishes on C-Rec homepage, Facebook, and Twitter simultaneously RSS feeds allow for “Socializing” (Google term, used to be “Podcasting” in 2004)

Google Feeds – Free! Log-in with Campus Recreation acct Choose a program “Socialize” Fitness News (see next slide) Follow stats on each program area Page foot traffic Demogfx stats

Fitness Socialize Choose Twitter account and Facebook to include in the News feed Include Hash Tags and additional text Include how many news items to post at a time Preview post before sending it out

Sport Clubs Waivers Adventure Trips sign-ups RockWall release forms Safety Classes sign ups

Sustainable Marketing Create a website with all online registrations and forms in one central location Signature is your PLID log in Student, faculty, & staff Non TXST community can sign via an verification Reduce paper use

Sustainable Marketing Create a website to showcase our department wide efforts Promote Campus Recreation efforts at campus community events and tabling

Largest Human Power Plant First collge in Texas Retrofit 30 ellipticals ReRev Technology Dec Sustainable Marketing Press Release TV, Radio, Newspaper, Websites Local and National Coverage

1,000 Aluminum Bottles At the Quad, 10am Partnered w/Student Orgs Recycle Plastic Bottles

Sustainable Marketing Facebook Event – 237 Members College Newspaper & Radio Campus Recreation Volunteers

Part of Discover Texas State Family Weekend Free Fair and Giveaways Austin, New Braunfels and San Marcos Orgs Sustainable Marketing Campus Recreation Tabling Sustainability Efforts Poster Distribute Flyers Sustainability Commitment

Every Day a Different Theme SRC Tours: ReRev Ellipticals Based on Colin Beavan’s book No Impact Man Sustainable Marketing Facebook Event TRACS Updates Volunteers to Lead Tours Campus Websites

Mandatory Training on Campus Recreation Sustainability Sustainable Marketing Sustainability Video Free Water Bottles w/Logo IM Chat on Projector

Group Thinking: 5 minutes What are you already doing in Recreation that is Sustainable? What can you bring back to campus? Share your ideas: 10 minutes

Graciela Sandoval Marketing GA Campus Recreation Texas State University – San Marcos Jordan Gray Marketing Lead Designer Campus Recreation Texas State University – San Marcos