SOCIAL MEDIA ADVOCACY &

WHAT YOU WILL GET OUT OF TODAY’S SESSION: HOW COALITION MEMBERS AND SUPPORTERS CAN ADVOCATE FOR MINNEMINDS CHANNELS TYPES OF CONTENT TO SHARE HASHTAGS INTERACTIVE – LET’S GET SOCIAL

HOW DO I HELP MINNEMINDS SPREAD ITS MESSAGES?

TWITTER MADE UP OF “TWEETS” AN ACTIVE AUDIENCE FIND AND FOLLOW INFLUENCERS START A DIALOGUE ENGAGE WITH OTHERS POST FREQUENTLY Suggested handles to follow (in addition to all Coalition members' organizations):

TYPES OF TWITTER MESSAGES TWEET: SHARE AN ARTICLE, PHOTO OR ANY URL WITH EVERYONE WHO FOLLOWS YOU ADD PHOTO HERE ENABLE LOCATION SHARE 140 CHARACTERS

TYPES OF TWITTER REPLY TO A USER WHO TWEETED AT YOU. THIS WILL SHOW UP IN THE NEWS FEED OF THOSE WHO FOLLOW BOTH YOU & THE USER YOU’RE REPLYING TO REPLY BUTTON

TYPES OF TWITTER TO MENTION SOMEONE IN A TWEET, THIS CAN BE SEEN BY ANYONE WHO FOLLOWS YOU OR THE USER YOU’RE MENTIONING MENTION PUBLICATIONS MENTION ELECTED OFFICIALS

TYPES OF TWITTER MESSAGES A RETWEET (RT) OR MODIFIED TWEET (MT) ALLOWS YOU TO SHARE A MESSAGE THAT WAS CREATED BY ANOTHER USER INSERT “RT” INSERT “MT”

HASHTAGS ALLOW LIKE-MINDED PEOPLE TO JOIN IN ON CONVERSATIONS ALWAYS USE #MINNEMINDS ON TWITTER EVENT HASHTAGS DURING MONTHLY MEETINGS, HEARINGS, AND EVENTS COALITION MEMBERS SHOULD SHARE QUOTES, PICTURES AND VIDEOS Tip: Search #earlychildhoodeducation on Twitter "top tweets" to see who you may want to follow locally and nationally. USE THE SYMBOL BEFORE ANY WORD OR PHRASE.

FACEBOOK LARGEST SOCIAL MEDIA PLATFORM US 84% of year olds 79% of year olds 60% of age year olds VISUAL CONTENT IS KEY

POSTING TO FACEBOOK POST ARTICLE URL TO FACEBOOK

FACEBOOK MENTIONS AND BEGIN TYPING A PERSON OR PAGE NAME. DIFFERENT ORGANIZATIONS & PAGES WILL APPEAR BELOW. SELECT THE APPROPRIATE PAGE/PERSON NAME TYPE PAGE/ORGANIZATION NAME

FACEBOOK MENTIONS ONCE SELECTED, THE PAGE WILL TURN BLUE IN YOUR POST AND ACTS AS A LINK

SHARE COALITION MEMBERS CONTENT WITH YOUR FOLLOWERS

CROSS PROMOTION YOUR REACH IS GREATER BOTH GET MORE EXPOSURE NEW AUDIENCES ARE FOUND HELP EACHOTHER REACH GOALS

LIKE ATTRACTS LIKE LIKE-MINDED PEOPLE ATTRACT EACH OTHER. IF A PARENT ALREADY LIKES THE GREATER TWIN CITIES UNITED WAY PAGE, AND IT PROMOTES PILLSBURY UNITED COMMUNITIES, THAT PARENT MAY FEEL MORE INCLINED TO LIKE BOTH PAGES BECAUSE THEY VALUE BOTH MISSIONS

AUTHENTIC SUPPORT A PERSON IS MORE LIKELY TO TRUST A RECCOMENDATION FROM SOMEONE THEY ALREADY KNOW THAN AN ONLINE RESOURCE.

TIME TO TURN WORDS INTO ACTION LET’S POST

FIND A FEW ACTIVE SOCIAL MEDIA USERS IN YOUR ORGANIZATION AND ENLIST THEM AS MINNEMINDS ADVOCATES. ASK THEM FOR INPUT OR FEATURE THEM ON YOUR CHANNEL TO EMPOWER THEM TO SHARE YOUR INFORMATION WITH OTHERS. MAKE SURE TO ACKNOWLEDGE EVERY CONTRIBUTOR OR PERSON THAT INTERACTS WITH YOUR PAGE. MINNEMINDS ADVOCATES CAN BE POWERFUL INFLUENCERS, ESPECIALLY IF THEY ARE PART OF YOUR CORE AUDIENCE AND ARE WELL-KNOWN AND RESPECTED BY EARLY EDUCATION PEERS. HOW TO GET STARTED - AUDIENCE ADVOCATES

questions? Contact Tunheim