Social Media 101: Understanding the Basics Basic tools for entrepreneurs, small business owners, job seekers, and nonprofits © Copyright 2012 Secretary of Innovation, All rights reserved

Social Media 101 An introduction – Who we are Bessie and Claude DiDomenica, Co-founders of the secretaryofinnovation.com blog

Social Media 101 Housekeeping Tonight you’ll get a lot of information that you won’t remember. Enjoy the process and let your subconscious soak it all in. This presentation will be online on Friday, April 27, Please grab a business card for the link. Please hold all questions until the end of the presentation. Please turn off all cell phones.

Social Media 101 Part 1 - An overview of social media What is social media? Who uses social media? What are the basic social media tools? When and where do I use social media? Why do I need to know about social media? How do I get started using social media?

Social Media 101 Part 2 - Technology & social media What’s a blog? What’s a tweet? What’s a Facebook timeline? What about online privacy? What is Netiquette? How do I open an account on Twitter? LinkedIn? Facebook?

Social Media 101 Social media is… … the beginning of the relationship. Find ways to nurture and grow it …pushing society from an information age to a recommendation age …fun to learn and useful to know Source:

Social Media 101 Social media is not… …about sourcing for truths – it’s about linking to the collective thoughts of your community …a fad …a replacement for outstanding customer service Source:

Social Media 101 Some definitions of social media…

Social Media 101 Part 1 - An overview What is social media? Social media is people talking to people online. A term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Social media is life online. Source:

Social Media 101 My definition: Social media is an online resource for people to communicate, interact, and network. It’s a resource to share information.

Social Media 101 Who uses social media? Small business owners/entrepreneurs People looking for work Government Nonprofits and community groups Employers Students Schools ANYONE

Social Media 101 What are the basic social media tools? Facebook - A social networking tool Twitter - A tool to follow people online LinkedIn - A professional networking tool Blogs - An online journal or diary

Social Media 101 What are the different types of social media?

Social Media 101 A sample of the different types of social media Collaborative projects - Work and share projects (Wikipedia) Blogs and microblogs - Send and read text (Twitter) Content communities - Video sharing website (YouTube) Social networking sites - Add friends, join groups (Facebook) Virtual game worlds - Online role-playing (World of Warcraft) Virtual social worlds - Online world using avatars Source:

Social Media 101 When and where do I use social media? Use social media whenever you need information or want to connect with others. There are search engines to help you including Ixquick.com, Dogpile.com, DuckDuckGo.com, WebCrawler.com, Google. Be creative and try different search words.

Social Media 101 Why do I need to know about social media?

Social Media 101 Why do I need to know about social media? To expand your communication skills. To keep your mind active and connect with others. To learn to network online.

Social Media 101 Now you have some basic information.

Social Media 101 How do I use social media? Tips for entrepreneurs and small business owners Promote your business or idea Start a discussion online Write a blog Believe in possibilities and opportunities Goal: Create ways to connect with people

Social Media 101 How do I use social media? Tips for job seekers Use LinkedIn to find people and companies Develop a networking plan Participate in online discussions Believe in possibilities and opportunities Goal: Create ways to connect with people

Social Media 101 How do I use social media? Tips for nonprofits Find volunteers, promote events, fundraise Share your good works and write a blog Give people useful information Believe in possibilities and opportunities Goal: Create ways to connect with people

Social Media 101 Part 2 - Technology & social media What’s a blog? What’s a tweet? What’s a Facebook timeline? What about online privacy? What is Netiquette? How do I open an account on Twitter? LinkedIn? Facebook?

Social Media 101 Part 2 - Technology & social media What’s a blog? What’s a tweet? What’s a Facebook timeline?

Social Media 101 What about online privacy?

Social Media 101 What is Netiquette?

Social Media 101 How do I open an account on Twitter, Facebook, or LinkedIn?

Social Media 101 Questions?

Social Media 101 Thank you!