Social Media and Teaching Tools by Hongmei Chi

Social Media Blogging Teaching Tools Piazza Outlines

The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage the guy with the megaphone? Word-of-Mouth Goes Virtual

def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOU Social Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming All about THEM What is Social Media?

Facebook LinkedIn Twitter LiveJournal CafeMom The BIG FIVE

def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video." The Stats Approximately 200 million blogs 90% of blogs fail in the first year The majority of web users interact with blogs every single day Blogging

Why blog? Constantly updated content Gives visitors a reason to check out your site again and again Become an EXPERT in your field Search Engine Optimization ENGAGEMENT with customers Blogging

How blog? Common Blogging Platforms Blogger, Blogspot, Wordpress Minimum of 2x per month 1000 words or less per entry Blogs are NOT press releases EACH post should have some interactive/multimedia element Polls Video, Photos Links to other relevant sites Lists Enable comments and only filter them if they are explicit or spam Integrate all of your other social media platforms (“Add to Any”;“Tweetmeme”; “Meebo”) Blogging

The Stats 400 million users The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Average age is 38 #2 visited site (after Google) The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year. Facebook

Use as learning management system (LMS). If you do not have access to Blackboard, Moodle, Desire to Learn or other LMS, you can use Facebook to share documents, poll/quiz your students, and conduct group discussions. Reference citations. Facebook has hundreds of applications (apps) that can be used for educational purposes. Worldcat. org’s CiteMe is an app that provides formatted citations for books. 3. Announcements. Send out reminders, upcoming, events and schedule changes. FIVE FACEBOOK IDEAS FOR TEACHING AND LEARNING

Log a teachable moment. Athletic training students can tweet about variations of skills they learn during their clinical experiences, such as modifications to a Lachman’s test.. Quiz. Send quiz questions to your class and provide bonus points to students who respond within a given timeframe. Track a concept. Present a concept in class and ask students to tweet about the concept when they read about it in the professional literature. (**Note: Be sure students remember patient confidentiality and to not tweet about current athletes or their conditions at their site.) Track time. Athletic training students can use Twitter to keep track of their time spent in their clinical settings. Learning Diary. Students can keep a journal of the things that they learn during their clinical rotations. At the end of the week, a weekly reflection journal exercise can be submitted. Five Twitter Ideas for Teaching and Learning

Post class notes. Post documents with descriptions in any file format on Facebook. Create group discussions. Split your class in to smaller study groups for class projects. You can keep track of student’s participation, provide guidance, and monitor progress FIVE FACEBOOK IDEAS FOR TEACHING AND LEARNING (con’t)