1. Your Websites & Social Media

2. Social Media Who uses social media? Small business owners/entrepreneurs People looking for work Government Nonprofits and community groups Employers Students Schools ANYONE

3. SOCIALNOMICS The Word Of Mouth ON DIGITAL STEROIDS ( Look Familiar? )

4. Pick Your Tool

6. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer or mobile device FROM THIS TO THIS The question is, how do we engage the guy with the megaphone? Word-of-Mouth Goes Virtual How do we get him to broadcast his message?

7. Social media is information designed to be distributed through social interaction, created using numerous publishing techniques and use of mobile devices. Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOU Social Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming What is Social Media?

8. Blogging Facebook LinkedIn Twitter Youtube The BIG FIVE

9. A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video." The Stats Approximately 200 million blogs 90% of blogs fail in the first year The majority of web users interact with blogs every single day Blogging

10. Why blog? Constantly updated content Gives visitors a reason to check out your site again and again Become an EXPERT in your field ENGAGEMENT with customers Blogging

11. How to blog? Common Blogging Platforms Blogger, Blogspot, Wordpress Minimum of 2x per month 1000 words or less per entry Blogs are NOT press releases EACH post should have some interactive/multimedia element Polls Video, Photos Links to other relevant sites Lists Enable comments and only filter them if they are explicit or spam Integrate all of your other social media platforms Blogging

13. The Stats 400 million users The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Average age is 38 #2 visited site (after Google) Facebook Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos

14. Why Facebook? The stats speak for themselves Mix of paid (Highly targeted) And unpaid (permission marketing) Facebook

15. How to Facebook? EVERYDAY – Respond to inquiries, add fans, post on other pages, share links. WEEKLY – Feed your blog posts. Use the paid advertising Friend pages are for individuals; Fan pages are for businesses. Don't sell, sell, sell Lighten up Facebook AKA THE BIG ONE

16. The Stats 50 million+ users The largest truly business-oriented site Average age is 44 LinkedIN Your Virtual Resume

17. Why LinkedIN? No brainer The best Rolodex ever Lead generation LinkedIN Your Virtual Resume

18. How to LinkedIN? Make a personal page for everyone in the company. Link them to your company profile. EVERYDAY Followup on messages/requests; Check in on your contacts; Post a status update. WEEKLY Feed your blog posts; Answer questions; Make recommendations; Join groups. Use the search feature for lead generation. Get serious LinkedIN Your Virtual Resume

19. 140 Million

20. The platform that allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive. The stats “Twitter” was the top word of 2009, according to the Global Language Monitor. Average age is 39 Twitter It’s not about what you had for breakfast. Ok, maybe sometimes.

21. Why Twitter? Users in the prime spending period of their lives. Smaller amount of users, but VERY ENGAGED and CONNECTED. Real time search capabilities for lead generation and customer service Twitter It’s not about what you had for breakfast. Ok, maybe sometimes.

22. How to Twitter? DAILY – post links, “retweet” content, share your blog. Engage prominent personalities. Feed your blog Press release distribution If you're not going to make a committed effort to use a twitter account, don’t make one. Twitter It’s not about what you had for breakfast. Ok, maybe sometimes.

23. The Stats 2 billion videos watched daily The number two search engine after Google YouTube

24. Why use it? For the visual learners YouTube

25. How to use it? Post at least quarterly; share other Youtube content monthly. Invest in a video camera, hire a video production company, or use "photo- based" video software. How-to tutorials, video tours of your office, event wrap ups. Post videos as "replies" to already existing and related content. Integrate into your blog with embed feature. YouTube.

27. Email

28. No. 1 communication method Varied demographic Mobile You can share: Photos News Links Documents Email: Why?

29. Personally Setup your personal account Connect with friends, family, coworkers Share the impact your club is making

30. For your Club/Business/Portfolio Create a Facebook page Create a Twitter account Use email Connect with members, potential members, customers Engage – Share the IMPACT your club/business is making – Regular updates – Use photos and video to convey impact – Link to your website – Ask questions

31. Work closely with your already existing marketing staff to understand your marketing strategy and goals. Research the most appropriate social media channels for your business. Help you set up your accounts. Determine with the best tools to manage those accounts. Train internal staff how to manage those accounts using the tools. Develop metrics and institute tracking devices to gauge return on investment. Advise on how to deliver promotional content and campaigns through the channels. Monitor changes in social media technology, channels, and tools and make adjustments and provide training. What Does A Social Media Strategist Do? New Opportunities

32. What Is

34. Responsive Web Design

35. Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. When will the madness stop? It won’t, of course. BUT it WON’T !!!!!!!!!!!!! How Do We Keep Up?

36. The basic ides is to create web sites that work on all devices, environments and screen sizes

37. Reasons why should Organizations consider updating their site to Responsive Design.  Money Saving  Time Saving  Remain on Top in Competition  More Relevancy of Webpage  It’s what people want  You’ll Stress Less

38. RESPONSIVE WEBSITES