Executive at …. Staffordshire University April Training Executive Ltd. April House, Tarvin Road, Frodsham Cheshire WA6 6XN Level 3 Undergraduate Programme April TRAINING Business Plan Template October 2011
Business Plan Content Unique company name, logo and strap line The company mission/vision statement Choice of target market Summary of competitor analysis to identify problems or threats and opportunities Overall target markets and strategic rationale Financial objectives You are required to prepare an outline of your business strategy and plan (no more than 7 PowerPoint slides in total). Include the following information :
Company Name, Logo & Strap Line (bring your own personality to the simulation event)
Company Mission/Vision Statement
Key market sectors to be targeted (car size/age group) and the reasoning for your choice
Key Stakeholders & Their Needs
Summary of the Competitor Analysis – Identify Problems/Threats/Opportunities
Financial Objectives