2. Unit & TopicLearning ActivitiesAssessments Unit 1: IntroductionIntroduction Discussion Case Analysis Final Project review Seminar Discussion: Create Personal SWOT analysis, watch videos Assignment: create a resume Unit 2: Introduction to Strategic Management Reading Discussion Assignment Seminar Discussion Questions Case Study paper Unit 3: The importance of Mission Statements Reading Discussion Assignment Self check Seminar Discussion Questions Case Study template paper Unit 4: External and Global Environment Reading Discussion Assignment Self check Seminar Discussion Questions Case Study Template paper Unit 5: Internal Analysis and Long Term Objectives Reading Discussion Assignment Self check Seminar Discussion Questions Case Study Template paper

3. Unit & TopicLearning ActivitiesAssessments Unit 6: Business and Multi Business Strategy Introduction Discussion Case Analysis Final Project review Seminar Discussions PowerPoint presentation template Unit 7: ImplementationReading Discussion Assignment Seminar Team Discussion Case Study template paper Unit 8: Organizational Structure, Leadership and Culture Reading Discussion Assignment Seminar BP Video Discussion Unit 9: Corporate Responsibility, Control, Innovations ion, and Entrepreneurship Reading Discussion Assignment Seminar Discussion Questions Final Project PowerPoint Presentation Unit 10: ReflectionAssignmentAssigned paper

4. Executive Summary Company Background Mission & Vision Statement Internal & External Analysis of Organization SWOT, goals & objectives for 3-5 years Long Term Objectives for a strategic plan Strategy analysis; why did you choose it? Plans & implementation strategy Critical success factors Controls & evaluation methods Conclusion References APA formatted

5. StrengthsWeaknesses What are the organization’s capabilities? What are their competitive advantages? What makes them unique; their differentiation? What are their assets? What are their core competencies? How strong are they in their market? Do they have streamlined operations? Is this an organization that people want to work for? Is their management well known for their effectiveness? Are their values and beliefs ones that inspire others? What are their gaps in capabilities or skills? Are they true competitors? What is their reputation and position in their industry? Are they financial strapped in terms cash flow? What are their known vulnerabilities? Do they deliver to customer expectations? Are their processes well documented? Is the culture one of collaboration and support? Do they have high turnover? Has the economy negatively affected their staffing?

6. Opportunities Threats Is the market growing? Are their competitors failing in some way? Has the economy affected their customers in a way they can help? Do they have technology that others do not? Are they global and therefore unique in their industry? Are there new markets tat they can enter? Are they in a niche market where they are the dominant player? Do they have new research in an area? Do they have partners or distributors for their products or services? Is their competition struggling in some way? Are there political influences that may affect them? Are they subject to new or pending legislation? Does the environment influence their business? Is their competition more advanced technologically? Has the market demand dropped? Have they lost new contracts? Has downsizing caused a reduction in staff capabilities? Have they lost key individuals? Has the economy negatively affected their business? Do they have any pending lawsuits?