1. Business Plan
Final Presentation

2. Table of Contents Executive Summary Company Overview
Marketing Research
Organization and Management
Products or Service Line
Financial Projections
Marketing and Sales

3. Executive Summary Name Slogan Logo
Mission Statement – Short, provides goals and purpose of your organization
Brief Description of product/service

4. Company Overview
Describe the nature of your business: 6 types of Businesses
Explain how your products and services meet the needs of your customers.
List your specific consumers
businesses
Individuals
Competitive Advantage - List 3 competitors and explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.

5. Marketing Research Detailed Information about your Target Market
Age
Gender
Income Level
Interests
Geographical Location
SWOT Analysis
Market Analysis
How are other products of this kind doing in the marketplace?
Competitor Analysis
Products
Pricing
Business Regulations
Certification Requirements

6. Organization and Management
Business Ownership
Organizational Chart
Social Responsibility
Company Handbook
Training
Customer Service Requirements
Behavior/Professionalism
Etc.

7. Product or Service Line
Detailed description of product line

8. Financial Projections
Marketing Budget
Budget for the Business

9. Marketing and Sales Marketing Plan Advertising Media
At least 3 with Mock-ups and Budget
Visual Merchandising
Blueprint of business
Sales Pitch
Script