The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College.

Slides:

Advertisements

Similar presentations

WHEN IM MOBILE Mobile Website Optimization Services February 2009.

Advertisements

Social web case study: solving problems for your institution Jo Alcock Evidence Base Birmingham City University.

Facebook: 747 class page John Lachmeyer Richard Tejada.

STAY CONNECTED WITH US! FACEBOOK facebook.com/usgao TWITTER twitter.com/usgao YOUTUBE youtube.com/usgao FLICKR flickr.com/photos/usgao LINKEDIN linkedin.com/company/

Intranet Migration from SharePoint Portal Server 2001 to Office SharePoint Server 2007.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Ellucian Mobile: Don’t text and drive, kids!

The “ iTCU ” Project Extending online services to a unified mobile portal.

MyVCU - Your Portal to VCU Jim Yucha August 23, 2011 Director, Web Services.

Integrating the New Campaign Nick Moore - Graphic Design Coordinator Emily Vincent - Director, University Media Relations Lin Danes - Manager, E Communications.

Your online classroom. Powerhouse Campus o Custom Class dashboards o Links with Moodle, Studywiz, Bb, ClickView & all web apps o Links your school library.

SOCIAL NETWORKING APP FACEBOOK. WHAT IS FACEBOOK Facebook was created in 2004 by Mark Zuckerburg and was first used on computers. It was one of the first.

Marketing.  Name Change: from AirPAC to GoMobile  Link from website homepage to brief article  We also put the following on our patronview_web.html.

Web Content Management at GCN.com The Gilbane Conference: Content Technologies for Government Alec Dann SVP of Internet Publishing PostNewsweek Tech Media.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Senior Design 1 Project Android Pilot Nation Stellar Sea Lions Team –Andrew Olivier –Jordan Fryer –Karen Echon –Jacob Hahn University of Portland School.

Senior Design 1 Free Download! Download our application Android Pilot Nation on the Android Marketplace. University of Portland School of Engineering (0.

- The Event Intelligence Platform Smarter Events for Exhibitors, Organizers & Attendees Making the most out of Zerista Company Confidential – Do Not Reproduce.

Social Communications: What’s Next for Boomers & Beyond IFA 11 th Global Conference on Ageing May 30, 2012 Tammy Gordon AARP

At Borsodi, we have our sights set on brand innovation and becoming the first choice to our customers and consumers. We hire the best talent and then provide.

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Story Telling and Key Messages Put together your media package Regional Communication Fora 2010 By the World Scout Bureau, External Relations & Marketing.

1 Landon Hill, East Tennessee Chapter Chris Mikaelian, Boston Chapter Nick Traboulay, CFCM,Orange County Chapter Michael Shingledecker, Battlefield-Dulles.

ESLG November2012 Dissemination strategy for CSO outputs Brian Costello Dissemination and Multi-theme Reporting Division Central Statistics Office Ireland.

Social media marketer survey, Jan Background The IAB Social Media Council wanted to find out what UK brands think about social media We investigated.

Going Mobile with MobileMana Get a great mobile website solution today!

Mobile Apps Expand Your Distribution Generate New Revenue.

Influence of Social Media

Web 2.0 (Social Media) Kettering Thesis for Genesee County Road Commission Lee Knepper – Co-op.

Do You Have a Web Site?. Everyone does, don’t they?

Migrating myUWindsor to Liferay Sanjay Chitte Shawn DenHartogh.

Mobile Apps For Small Businesses Your customers are mobile. Is your business?

Richard Lilleker E-learning Technologist Middlesbrough College Using QR Codes To Engage Learners.

Senior Design 1 Project Android Pilot Nation Stellar Sea Lions Team –Andrew Olivier –Jordan Fryer –Karen Echon –Jacob Hahn University of Portland School.

How to use blocks to improve the teaching and learning experience January 2013.

SUPERMEDIA LLC. Portfolio of Work. My Projects  Superpages.Com  Rebranding The Site  Redesign The Business Profile  Redesign The Homepage  Defined.

October 2012 Oregon Community College Mobile Initiative.

Presented by Rae Huang January 23 rd, 2009 GSB Website Redevelopment Project Outline.

A Tour of Google Apps learn.cssd.ab.ca. Google Apps provide tools for creating, learning and sharing. Signing into your learn account gives you access.

Web Analytics: NMSU Homepage First Quarter Comparisons (Jan – Mar ) Increase in traffic by 8.4% Overall mobile traffic has increased from 10%

© Nano Time Limited – October 2008 Source Planning What –Analytical process that for creating procurement and supply strategies for key categories Wh y.

SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.

Members Engagement Web Content Management System Analyses and Platform design by Methodia, Inc.

EMPLOYEE ADVOCACY PROGRAM OVERVIEW. INTRODUCTION For many organizations the question is no longer why implement an employee advocacy program but how do.

CMT 3331 Coursework 3 Social Media Group member include: 1. Cheung sai lung M Hung Ka Po M Chow Tak Shing M Fong Ka Ho.

HEMAC Midwestern Conference Sponsors Integrating a Mobile App With Your ERP: A Walkthrough of How to Interoperate Mobile Apps with Your Student Information.

Richard Walker, University of York Jebar Ahmed, University of Huddersfield Julie Voce, Imperial College London ALT-C September 2012.

Have Your Say 13Text Ltd. Have Your Say... Do you want to know what people think about your brand, your products and services, all in their own words,

Sponsors HEMAC Midwestern Conference Creating and Implementing Your Mobile App Strategy Tools and techniques that can help you build an effective mobile.

WHY SOCIAL MEDIA IS ESSENTIAL FOR TOWNS & CITIES By Beth Ward Tippey Marketing & Events Ltd.

Preparing Your Apps for Publication Test your app thoroughly on a variety of devices. The app might work perfectly using the emulator on your.

Specific Strategies for Instagram. Recap Yesterday – Get Instagram installed on your phone Link your Facebook and Twitter accounts Set up your profile.

Icon Design Considerations

The Basics Carsten P. Welsch.

<workgroup name>

Christine Hradek, MPH.

City of Lakewood, California - Lakewood Online key points

Harper Mobile Connecting with Students

Creating Content for Mobile and Embedded Devices

Building a Custom Video Player

GoCPS Application Process

Social media marketer survey, Jan 2010

Bourke properties Houston, Whitney relocation info 23/02/2019.

e-repository for External Interfaces

Prof. dr. Giedrius Vanagas

Learn on the Move with the Moodle Mobile App

The Best Contact Center Indonesia 2019

Cabrillo College’s Ellucian Portal Project

Prepared by: Talal Abu-Ghazaleh Information Technology International

Presentation transcript:

The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College

JAN 2011MAR 2011 Key Drivers for Going Mobile AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Source: Chronicle of Higher Education, 23/1/2011 EngagementRetentionExpectationMarketing

Background Research JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 “What mobile phone have you got?” CostUK Uptake Access Challenges

Decision Time JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Decided we wanted both Mobile Learn and Mobile Central Several meetings – Blackboard – Senior Management – Marketing Department Contract signed in September 2011 – Mobile Learn active immediately – Not switched on straight away

Implementation JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Ascertain Features Decide App Name Obtain Required Data Register Developer Accounts Build (Mobile Team) Test (and re-test!)

JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 News RSS Feed Delivers college news Maps Google MapKit Building Data (XML) Images Flickr Account Category Details Videos YouTube Blackboard Mobile Learn Direct to College Twitter Uses “Links” module College Twitter feed (mobile optimised) Contacts “Get Help” module CSV File Dining Uses “Links” module Mobile Web page Daily Menus

Launch Time! JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Successful launch on all three platforms including SMW A4 Posters A5 Flyers Table Tents Plasma Screen Graphics Web graphics and mobile site Social Media QR Codes

Need to ‘measure success’ Monitored downloads through vendor portals Mobile Analytics Portal 51% increase in downloads in the first week after official launch Over 600 downloads across all three platforms in 2 months since official launch LRC questionnaire highlighted Blackboard as the most popular feature of the app Usage and Feedback JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012

Phase 1 implementation was a success – Blackboard Mobile Team very efficient – App well received by staff and students Achieving consistency across platforms is difficult Restricted customisation of certain elements Time difference between UK and US Version 2.0 of app: re-branded MC Mobile to coincide with College marketing strategy – just launched! Overall Experience, Problems & Next Steps JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012