1. Marketing

2.  Name Change: from AirPAC to GoMobile  Link from website homepage to brief article  We also put the following on our patronview_web.html screen: Use your Internet-ready phone for instant access to your library account! GoMobile! to search the catalog, place your holds and check out events at: m.millie.wpbpl.com West Palm Beach Public Library goMobile

3. http://www.wpbpl.com/

4. West Palm Beach Public Library goMobile http://www.wpbpl.com/goMobile.php

5. University of Warwick Library UK Search Renew Reserve Straight from your mobile

6. University of Warwick Library UK  Soft launch: “if people are using their smart-phones for internet access, they would come across our Airpac if they tried a catalogue search”  Then “more of a push”:  4 student marketers one afternoon each week in the entrance lobby of the Library asking people coming through if they know about AirPAC and demonstrating it if not.  AirPAC prominent on plasma screens around the building have a rolling, ever-changing display  Airpac highlighted in the news section of our website  Web Management Reports “terminals used for search”  Usage went up from.4% to 1.3%--not great increase since 25-50% students have smartphones  Added AirPAC screensaver on PCs

7. Rodman Public Library  Press release  Poster  Rotating ad display (PowerPoint) at circ desks  Website ad  Facebook  Twitter

8. Rodman Public Library Press Release http://www.rodmanlibrary.com/rpl/libserv/libanywhere.htm Take the Library with You Anywhere You Go with Our New Mobile App You can now take the library with you wherever you go. Rodman Public Library is pleased to announce that we are now a part of Library Anywhere, a mobile application that lets you use the library on your smart phone or other web-capable device. With this application, users can search the library catalog, place holds on items, and have access to library databases, including EBSCOhost and Biography Reference Bank. Users can also find library hours and locations, including bookmobile stops, send questions to library staff members, and find information about events happening at the ibrary. You can now have access to all of this right from your phone. Library Anywhere has a special application for iPhones (iPads,etc.) and Androids, and a universal version for Blackberry and all other web-enabled devices. Search Rodman Library's catalog, place holds, renew items, and more, from your phone. Simply search for Library Anywhere in the app store (or equivalent) on your phone and download the application for free. Those not using iPhones or Android phones can find the application by visiting http://www.libanywhere.com/m/286. Along with this new service, look for several enhancements to Rodman Public Library's catalog. We now offer book recommendations and similar titles within our catalog search feature to help you discover other titles that are related to your original search or a favorite author. Tagged browsing has also been added, which allows patrons to search and browse for books by tags (keywords and labels used to describe a book) that have been added by users of LibraryThing, an online home library cataloging service. The third enhancement to Rodman Library's catalog is links to related editions and translations of the same work. Find all of these by searching Rodman Public Library's catalog at roc.rodmanlibrary.com, or with the new mobile application. This page last updated December 8, 2010 Copyright ©2010 Rodman Public Library http://www.rodmanlibrary.com/rpl/libserv/libanywhere.htm

9. Marketing Mobile Catalogue: Summary  Ad and/or link on Website homepage  News item on website, newsletter, magazine  Screensaver  Plasma screens – prominent ad  Press release  Link from My Account (patron_view.html)  Poster  Facebook, Twitter, social networking sites

10. Marketing Mobile Catalogue: Summary What can I do with it?  Search  Request (Place Holds)  Renew and other My Account info  Access e-resources (e-books, e-audio, e-video, e- journals, on-line databases)  Access library programs  Locations and Hours

11. Marketing Mobile Catalogue: Summary Can I access it on my phone?  Supported mobile devices  Smart Phones: e.g. iPhone™, BlackBerry® Storm™, Palm® Pre™, and Google's Android™ OS phones  Feature phones (classic AirPAC, e.g.)

12. MARKET AirPAC MARKET AirPAC MARKET AirPAC MARKET AirPAC MARKETAirPAC MARKET AirPAC * SUCCESS * SUCCESS * SUCCESS * * SUCCESS * SUCCESS * SUCCESS*