Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website

The Planning Phase Define the goals of your online marketing plan Define the goals of your online marketing plan Increase sales, drive website traffic, establish relationship with customers, etc Increase sales, drive website traffic, establish relationship with customers, etc Write your businesss story Write your businesss story Play on human emotion, telling potential customers about your business will make them feel as if they know you Play on human emotion, telling potential customers about your business will make them feel as if they know you Set your marketing budget Set your marketing budget There are plenty of free forms of online marketing There are plenty of free forms of online marketing If you have a larger budget, online advertisements and social media coupon applications will have extraordinary results! If you have a larger budget, online advertisements and social media coupon applications will have extraordinary results!

The Marketing Plan Essentials Essentials Website Website Twitter Twitter Facebook Facebook Yelp Yelp Yellow Pages Yellow Pages Google Places Google Places Customs Customs Flickr YouTube Living Social Four Square Groupon

Search Engine Optimization Drive Customers to Your Website! Through proper website design and cross linking with social media accounts and a blog, you can ensure that your business website is in the top rankings of search results Through proper website design and cross linking with social media accounts and a blog, you can ensure that your business website is in the top rankings of search results Submit site map to all search engines Submit site map to all search engines Use strategic industry keywords on your websites landing page Use strategic industry keywords on your websites landing page Make sure your website is easy to read and not too noisy Make sure your website is easy to read and not too noisy

Establish a two way relationship with your customers using social media Twitter: Tweet information and content to your followers. Twitter: Tweet information and content to your followers. Facebook: Create a business page, post pictures, post information on business events, products, and employees Facebook: Create a business page, post pictures, post information on business events, products, and employees LinkedIn: Create a professional profile so your customers can get to know you and your employees LinkedIn: Create a professional profile so your customers can get to know you and your employees

Provide Content How to Videos How to Videos Blogs Blogs Industry Tips Industry Tips Pictures Pictures Discussion Forums Discussion Forums The key to ensuring potential customers can find your business is to drive traffic to your website. This improves your search rankings. To do this you need new content that gives users a reason to come back

Basic Tips for Beginners Use Buddy Marketing Use Buddy Marketing Team up with other local businesses for referrals Team up with other local businesses for referrals Host seminars and events Host seminars and events Either online or in person Either online or in person Send repeat s with special promotions to past customers Send repeat s with special promotions to past customers Give past customers a reason to come back Give past customers a reason to come back Have a weekly newsletter Have a weekly newsletter Promotions, specials, tips, tricks Promotions, specials, tips, tricks

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