Innovations in Social Media: What We Can Learn Across I&R Disciplines Two case studies on Debra Furtado, CEO Grant Yarbrough, Social Media and Grants Manager Tweet questions/comments: Like us on Facebook /seniorconnectionsatl

We won a car – through Facebook! Tweet questions/comments: Like us on Facebook /seniorconnectionsatl

How did we do it? Identify Stakeholders – Corporations, volunteers, donors Get phone and lists! – 94% of people check vs 64% on Social Media Make a compelling ask (Tell a story)! – Vote for us and help feed hungry seniors! Make it easy! Tweet questions/comments: Like us on Facebook /seniorconnectionsatl

#Snowpocalypse (1 & 2) Tweet questions/comments: Like us on Facebook /seniorconnectionsatl

What we did right Extra meals were delivered before the storm hit – no senior went hungry Volunteers were contacted in advance to deliver early – no one stuck on roads Seniors were called before and during the storm to check up on them. We reached out to “SnowedOut Atlanta”, and neighborhood associations via Facebook Tweet questions/comments: Like us on Facebook /seniorconnectionsatl

What could have gone better? Track number of volunteers who came in through Facebook (we knew of 2) Work more closely with media and other I&R referrers Include outside groups in our “disaster plan” – who can get the word out that we need volunteers? – One went out 24 hours into the storm. We could have provided more communications with volunteers, donors and supporters before and after. Tweet questions/ comments:

Before you get social, you need: A reason! (what are you adding that is worth my time)? A place to go or action to take (go here to get or give help) Mobile friendly! Donate/volunteer ability signup An newsletter Tweet questions/comments: Like us on Facebook /seniorconnectionsatl

Social Media is a conversation, join in! Follow conversations -Facebook and Twitter both have “trending topics” Share your expertise Don’t assume I know who you are and what you do Start by telling your story. Eventually your fans will share theirs Tweet questions/comments: Like us on Facebook /seniorconnectionsatl