1. Social Media Fundraising Facebook Friend or Foe? Monica Laird Development Coordinator Big Brothers Big Sisters of the North Bay monica.laird@gmail.com (707) 696-7719

2. Today’s Topics “The goal of all this is what we call ‘equal opportunity activism.’ We are trying to level the playing field by empowering individuals to change the world.” – Facebook Causes Social Media Basics: The who, what, where and why of social media. Thesis Research: “Social Media Fundraising: Facebook Friend or Foe? A case study of Oregon Nonprofit Organizations” Tips and Tricks: How to apply this in your organization. Questions? 2

3. The Basics What is social networking? 3

4. 4 Is Social Media a Fad? http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=related You Decide.

5. The Tools Facebook – The Causes Exchange Twitter Youtube LinkedIn Yelp 5

6. Facebook Pages A great place for nonprofits to start using social media Multiple access points to potential donors, volunteers and interested parties as seen below. 6

7. Upload photos of recent events and organization activities! 7

8.  Create an event and invite your fans!  Great for upcoming fundraising events! 8

9. Upload a video from Youtube… 9

10. Create a Network with Value! Facebook Causes 10

11. Twitter Microblogging at its best! With frequent and captivating feeds, Tweets can prompt the spontaneous donation. 11

12. Youtube http://www.youtube.com/bbbsnorthbay#p/u/1/epkpip7w38w Make a Video Ask! 12

13. Social Media Fundraising: Facebook Friend or Foe? A Case Study of Oregon Nonprofit Organizations Is social media an effective and sustainable method of soliciting donations or is it simply a social networking tool that allows organizations to create virtual relationships with potential donors and volunteers? Surveyed 330 Oregon Nonprofits – 30%+ Responded. Split by size category: – Small (Less than $1 mill) – Medium ($1-5 mill) – Large ($5+ mill) 13

14. 14 Survey Topics: Reasons for Use The Planning Process # of Followers/Fans/Friends Funds Raised So Far Return on Fundraising Expenditure: ROFE = ($ Raised – Staff Time Used) Staff Time Used on Social Media

15. 15 “As far as our organization is concerned, communication is fundraising. Social media is a tool for communication, it is a great way for others to know about you and eventually become a donor. Creating opportunity for people to hear about your organization in a place where they are already, it makes it easier for you to engage with potential donors.” - A Medium Organization Surveyed

16. 16 A Few Quick Tips: Turning Your Social Network into Donors! A Few Quick Tips: Turning Your Social Network into Donors!

17. 17 Tip #1: Alway s Have a Plan

18. 18 Tip #2: Post Wisel y and Often

19. 19 Tip #3: Use Visual s Freque ntly

20. 20 Tip #4: Make Everyt hing “1- Click ” Friend ly

21. 21 Questions? Monica Laird monica.laird@gmail.com (707) 696-7719 facebook.com/bbbsnorthbay youtube.com/bbbsnorthbay