1. Our agenda  Collect midterms  Chapters 8-10  Team meetings  Break  Fahrenheit speakers  About Tuesday’s class

4. Chapter 8: Crowds  Crowdsourcing  Many people participating in joint project in small ways  Museum’s ‘Crowd-Curated Exhibition’  Birdwatching

6. 4 categories  Collective intelligence  Crowd creation  Crowd voting  Crowd funding

7. Process: 3 questions  What should crowd do?  Not too big or small  Connect with right crowd  What to do with crowd’s input Listen & talk to people in planning project

8. Cautions  Crowds unpredictable  ‘Angry mobs’  ‘90% useless’ How could your nonprofit clients use crowdsourcing?

9. Ch 9: Learning Loops  Monitor & analyze results  Track & reflect  Modify tactics

10. Humane Society 1: 10: 100 rule: create share view

11. Tradition vs. social media  Market research  Press agent places story with media  Newspaper ad  Newsletters, press releases  Listen online  Cultivate bloggers, reporters  Facebook, Twitter  Supporters share with friends via social media

12. Measuring engagement  Number subscribers  Monthly trends  Engagement metrics  Bookmarking  Comments  Influence

13. Bottom-line focus  ROI: Return on Investment  Social change

14. Ch 10: Funding

15. Keys to effectiveness  Be transparent  Be simple  Listen, engage, build relationships  Tell stories  Connect, don’t solicit

17. Keys to success  Multichannel strategy  Partners, not ATMs  Storytelling  Thank donors  Friends first, then funds  ‘Fun’ in fundraising