English – Media unit Film DVD covers/ DVD covers/ DVD cover/ Posters Denotation & Connotation

Strapline clue to story - play on words/ pun. Conventional shape -portrait Graphic: Pose? Knives Knife thrower Kitchen Knives. Heightened /exaggerated perspective focuses on Rat. Fork - Cheese Stereotypical food of Rat/mouse. Central image? Appealing to audience Brand logo, safe family viewing Pixar subsidiary of Disney Setting ? Font -Classy food French? – branding, logo? Play on words Ratatouille. Foreground, tiles ? No Production credits-Teaser ? Release date- holidays.

Dressed in stereotypical Bond outfit Setting International Glamorous Facial expression intense serious dangerous means business Dressed in stereotypical Bond outfit Setting International Glamorous Could be anywhere Rule of thirds evident Loose tie - no longer playing by the rules Colour – grey signifies Dark, violent, action packed, serious Indirect look S Focused on his eyes target Body language signifies Moving towards his target & not to be messed with. Gun Macho, genre James Bond’s trademark gun icon She’s not happy – why ? Not usual Bond girl S Serious, not part of his plan Looks like she is passive & not clear if she is a ‘goodie’ or ‘baddie’ Romance/Love interest Producers ‘Presents’ new Bond Change of image and Much ‘darker’ themes James Bond iconography Billing block S Barely legible - the film/007 brand sells itself. Actors not important Production company 007 most prominent part of text x3 Target audience DVD cover/ Poster targeted at men & women – VERY sexy + Alpha male Produced using GCI/Desktop publishing Enigma = who is he after? Internet site Release date

Clues to narrative/story Sequel- next in series? Rule of three still applies What is the Enigma ? Bow Tie done up § Formal times Dinner suit—iconic image Sexist?/Sexually explicit—but can get away with it because they are drawn—today would suggest adult themed film Facial expression § Slightly humorous, not serious Trademark gun § Macho Clues to narrative/story International setting as usual § action, thrills, genre DVD cover/ Poster drawn and painted (no computers) Less sophisticated than modern DVD cover/ Poster—painted & printed Sexy, fun, suave. Glamorous, much less dangerous than Daniel Craig. A-List actor Marketing Landscape layout Direct Appeal to audience which is male Surrounded by fantasy women he’s in control Books were famous & used as a marketing tool. Target audience = men Billing block § much less info Iconic symbol USP—new technology at the time Producers Uses Russian symbol Production company Could symbolise blood, violence & the Red Army! Red § Russia Russia

Designing a Movie DVD cover/ Poster/ DVD Cover “Writing” to Persuade

Task Imagine that a Movie Company has asked you to create a DVD cover/ Poster to advertise their latest release. You have got to Design and Create a Movie DVD cover/ Poster for a movie of your choice.

Before you can begin designing the Movie DVD cover/ Poster you need to do a bit of research. Collect images of DVD covers/ DVD cover/ Posters, you can either find them on the Internet or take photos of them For your DVD covers/ DVD cover/ Posters you have found, say what you like and dislike about them and why.

Now that you know what makes a good DVD cover/ Poster, you need to design one. 3. Think of your favourite Movie or choose a Movie that has just come out. 4. Write down what things you will need to include in your DVD cover/ Poster, remember it is to advertise the movie. 5. Create your Movie DVD cover/ Poster, you can either use the computer or if you want you can draw one using Pencils and Paper.

Titles

Deadline You will need to hand in: Your Research, this should be your 10/5 DVD covers/ DVD cover/ Posters you collected and a report saying what you liked and disliked about them. List of the Information you want on your own Movie DVD cover/ Poster. Your own Movie DVD cover/ Poster. Remember you don’t have to do it on a computer, but it would be nice if you did.

Report Finally a 400 -700 word report Your report should evaluate your task in relation to the aims of the project. Comment on ideas for promoting and distributing your film and any issues that your production might raise for it’s audience. E.g. How will it attract that target audience? Does your DVD cover/ Poster show the genre/s of the film? What aspects work particularly well? Why? What else is there about the film that will attract the audience: Director, Stars, Soundtrack. etc.