Who’s Doing What ? 25 MFRCs have Facebook Pages True or False ? 6 MFRCs are Tweeting True or False?

Getting In on Social Media Take 5 minutes in your group to discuss some of the benefits of participating in Social Media. If you feel that your organization should be a part of Social Networking, explain why. List your top three ideas. What are the pitfalls of NOT participating in Social Media. List the top three.

Your Best Practices and Ideas Take 10 minutes to share with your group some best practices and ideas for getting started or maintaining your social media presence. List the top three.

Here are some interesting Best Practices and Ideas from the Social Media Benchmarking Survey 2011 : Adopt and refine, rather than wait. Having one person in charge of all the social media. Committing to spending the time, energy and effort in responsible work. On Twitter: Listen and respond as much or more than you tweet.

Best Practices and Ideas (cont’d) Responding to feedback received through social media to build relationships with our followers/who are interested in our activities Be brief, be relevant, be often. Be flexible and responsive. Allow staff members to be themselves online. Don’t stifle them.

Your Success Stories Take a few minutes to share with your group some of your success stories. What’s working well for you, what kinds of tangible results have you seen? List the top three.

Here are some interesting Success Stories from the Social Media Benchmarking Survey 2011 : We had a callout on Facebook and Twitter for photos and within a minute we had several responses and submissions. In 2010 we hosted a major speaker event that we announced on Twitter first. We received our first registration for 30 tickets from a non-member located outside our city.

Success Stories (cont’d) Since the creation of our Facebook page, attendance to informal (drop-in) events has doubled. Our community demographic is more in tune with social media more than traditional marketing tools like print and posters.

In the spirit of learning from one another…. Take a few minutes to share with your group any hard lessons you may have learned along the way and how you worked through them. List the top three.

Here are some interesting Social Media Disaster stories from the Social Media Benchmarking Survey 2011 : We started a Facebook group led by volunteers. Volunteers quit doing it, page is stagnant, not a good thing. Originally started a Facebook under my own name rather than using the organization’s name, and now can’t get rid of it.

Social Media Disaster (cont’d) We loaded an image on our site which the photographer had embedded personal information into the profile. We didn’t know and it embarrassed the photographer. Take extra precautions to protect privacy.

What’s Ahead for FamilyForce? More interactive More dynamic More family-friendly and family-focused

The only difference between an audience and a community (social network) is which direction the chairs are pointing!