1. So you Have a Facebook Page… Now what?
Orange County Public Schools
Jennifer Smith & Kristan Lee

2. Social Media Outlets & the Evolution
Facebook: Facebook.com/OCPSFNS Pinterest: Pinterest.com/OCPSFNS
Jen: Overview of OCPS Social Media & the Evolution
Why we do it
How it started
Where it is now
Where we want to take it
Facebook: Facebook.com/OCPSFNS
Followers: 4048
Followers: 687
Followers: 1209
Pinterest: Pinterest.com/OCPSFNS
Followers: 396

3. Social Media Followers
Jen: Social Media Followers
Currently at 6,340 Followers surpassing our goal of 6,000 followers for this year
January to Now 548 more followers on Facebook, 264 on Twitter, 226 on Instagram, and 48 on Pinterest

4. Stay Ahead of the Game Keep up with your content
Find creative ways to capture content
Tell your story
Engage with your Followers
Keep up with posting
Use a social media management tool for scheduling
Data is your friend
Kristan: Stay Ahead of the Game
Keep up with your content
Find creative ways to capture content. Use your internal resources. Work with Kitchen Managers, Chefs, PTA (Parent-Teacher Association), your District, your community or anyone that is going out to a school that can get photos for you.
Tell your story
Parents/students/your community doesn’t know how much work goes into our programs. This is your chance to get the word out there. Let them know the good things you’re doing for our schools. The nutritious meals you’re putting on the menu. The hours you spend grown cucumbers, cutting watermelon, new pilots like pre-ordering, on going promotions, new menu items, etc. Get your followers interested.
Engage with your Followers
Interact with your users make a negative situation turn into a positive outcome.
Make sure you are tagging the schools or anyone involved to get more engagement
Keep up with posting
Use a social media management tool for scheduling posts
Save yourself time to schedule posts you will post later
Find an app/website that will publish your posts for you (go over image)
Data is your friend
Use the data from analytics to help you know when to post and what to post

5. Social Media Analytics
Facebook Instagram Twitter Pinterest
Kristan: Analytics for Facebook, Instagram & Twitter
It’s great to have tons of followers but you want the right customers engaging with you so you can use your social media to your advantage, get feedback, and improve your program. You can advertise for free to inform students about future menu items, pilots, promotions, etc.
How to read the data
What’s provided
What time your followers are online/looking at posts
What they like the most
Engagement
Gender
How many page views
Reach
What other pages are like our that you might want to connect with or benchmark off of
Facebook – Facebook Page then 4th tab over
Instagram – Instagram Page then insights in the top right corner
Twitter – Twitter Page then look to your right
Pinterest – Pinterest Page then left top corner analytics then click overview

6. Understanding the Analytics
What’s the data telling us?
Customer trends
What to Post?
When to Post?
Kristan: Understating the Analytics
All this data tells you useful information when you’re planning your content for your pages
What does that mean
Insight to customer trends of using social media
Track the posts – We use a scorecard in our District to keep track. This helps us determine which content to post & when to post.
When to post – most optimal time to post
What they want to see – personalized messaging
Gen Z
Get most of their information from the internet
More open to tagging you in something rather than going to a kitchen manager
Can solve customer service issues right then and there

7. What to do with the Analytics?
Boost/Promote a Post Targeting to Increase Participation Connecting with the Right People Engage with your Customers
Kristan: What to do with the Analytics?
Do you want to boost or promote a post based on engagement? You can do this buy paying a few dollars.
You can target specific users, a particular area you’re trying to increase participation
You can figure out your demographics to see the customers you’re reaching
Connect with other pages
Partner with schools in your district, share their content & engage with them. Their followers should be attending that school so those are the customers you want to interact with. Share/Retweet/Like/Engage with their content.
Tag the schools/organizations – make sure you’re tagging the right school as school names can be the same across the US
Create events on FB for promotions/events
Example of HR hiring event on FB
Benchmark off other pages to see how you’re doing
Get new ideas from other districts & restaurants - Trends

8. Customer Engagement Transparency Customer Service
Engage with your Followers
Negative Situation Positive Outcome
Jen: Customer Engagement
Transparency
Customer Service
Engage with your Followers
Respond to your customers as soon as you can
Work together with other departments to get the right answers
Resolve the problem ASAP
Turn a negative situation into a positive outcome
Give some examples
Somethings you can’t control – people posting negative comments no matter what you post

9. Customer Engagement Jen: Customer Engagement
Turn a negative situation into a positive outcome
Go over image

10. Where do you go from here?
Promotions Events New Menu Items SnapChat
Kristan: Once you build your online presence - Where do you go from here?
Use social media to increase participation
You can do online promotions
Manager Photo Competition – Get their buy in
Student Photo Giveaway/Competition – Get their buy in, let them have a voice on their meals – they’re eating the food
Like this photo show it at the cashier & get a free school lunch! (Release coupons for particular schools – tag the school to engage the students)
Go over Survey
Surveyed 137 students to see what outlets they were on
Focusing on Instagram for engagement – we are going where our students are
115 Instagram & 117 SnapChat and 115 said they want Prizes/Contest
Getting into SnapChat this year and hopefully at ANC you will be able to hear how it is going for us
GeoTags, GeoMaps
Remember social media is free, easily accessible, and widely used so get social!

11. Orange County Public Schools
Facebook: Facebook.com/OCPSFNS
Pinterest: Pinterest.com/OCPSFNS
Jennifer Smith
Food & Nutrition Services, Area Manager of Marketing & Special Projects
Kristan Lee
Food & Nutrition Services, District Manager of Marketing & Special Projects