Communication, Exchange and dissemination of good practices

Raise awareness and interest in your project activities Helping others to benefit from your activities, good practices and results achieved- Multiplier effect Increase transparency & awareness of the use of EU funds Communication, Dissemination & Exchange of Best Practices Aims of INTERREG IVC:  Policy influence + Transfer of good practices

Communication Plan Your key to a successful communication strategy Define appropriate target groups:  Who do you want to reach? Define your message (across all languages/cultures):  What do you want to say? Dissemination Channels:  How do I transmit/publicise my message? Agree timelines:  When are we going to implement it? Measure impact/evaluate:  Did it work?

Examples of communication activities Publication & dissemination of leaflets/brochures/ newsletters and press releases (90% paperless target) Organisation of Project Launch, Events, seminars/ press conferences Dissemination of project outputs (good practice guides; policy recommendations) Participation at policy/thematic events, (outside your project with project presentation/ stand)  No development cost for project website funded under POWER

Logos requirements PUBLICATIONS e.g. Brochures, leaflets, press releases, best practice guides E-Newsletter, AUDIO-VISUAL MATERIAL CONFERENCES, EVENTS, EXHIBITIONS (Project logo), POWER logo, EU and INTERREG IVC logos plus slogans, Same as the above plus: Hyperlink to INTERREG IVC and DG REGIO websites, Power website EU flag displayed in meeting rooms, at conferences and exhibitions. (Project logo), POWER logo, EU and INTERREG IVC logos on all supports and documents

Roles and responsibilities Project Managers Check the story-line and planned press release with the POWER secretariat. Mention POWER as the funding stream Send a copy of the press release to the POWER secretariat with the number of copies distributed Contact the POWER secretariat and Regional Correspondents for advice on how to respond to media requests for further information on the POWER programme POWER Secretariat Advice Issue press releases about the POWER programme as a whole Publicise projects Offer one page per subproject on the POWER programme website POWER stands available on request Participation at sub project Steering Committees and major events

Information on projects approved Partners search Facility Promotion of events Online monitoring Policy Forum/blog POWER WEBSITE

Thank you for your attention & any questions?

POWER INTERREGIONAL PROGRAMME SEPT 2008 – MARCH 2013 POLICY

MANAGEMENT STRUCTURE International Steering Committee POWER Secretariat & Network of Regional Correspondents Policy Group: Renewable Energy & Energy efficiency Policy Group: Sustainable Transport Policy Group: Sustainable Transport Policy Group: Eco-innovation & Environ Tech Policy Group: Eco-innovation & Environ Tech Policy Group: Behaviour Change Policy Group: Behaviour Change Policy Group: Mainstreaming EU funds Policy Group: Mainstreaming EU funds Policy Working Group Policy Working Group Sub-project Themes

INTERREG IVC AIMS AND OBJECTIVES  Focus on interregional cooperation  To improve the effectiveness of regional development policies in the area of the environment  To contribute to the economic modernisation and increased competitiveness of Europe  Delivering Lisbon and Gothenburg agendas

Expected Policy Results at Programme Level  6 Interregional Meetings of the Policy Working Group  10 Specifications  7 Staff Secondments  1 International strategy per theme  7 Regional Policy Road Maps  Participation at related policy events/conferences  Policy implemented/recommendations and successful transfer of good practices

POLICY CONTEXT  New European Parliament voted in June 2009 EU Commission, end of it’s 5 year term in October 2009  Election of Obama – new administration more receptive to climate change issues  Swedes hold EU presidency 1 July – 31 December 2009  Hand over to Spain 1 Jan 2010 – 30 June 2010  European Green Week Consensus: Europe can create environmental jobs and export environmental technologies and know-how to remain competitive

Sub Project Policy Aims and Objectives  Policy implemented/recommendations  Successful transfer of good practices  Participation at related policy events/conferences Final Dissemination Event September 2011 in Brussels  Provide content for Power Website and post materials on your own organisations website (links between the sites)  Share your results widely  Respond to information requests for the Programme Evaluation  Participate in the POWER Policy Forum

The POWER POLICY FORUM

Thank you for your attention & wishing you a very successful inter-regional co-operation