Inbound Marketing Training What did we learn last week? Who did something that resembled inbound marketing? What we are going to cover today.

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Presentation transcript:

Inbound Marketing Training What did we learn last week? Who did something that resembled inbound marketing? What we are going to cover today.

Facebook and Your Business 1.Why use Facebook? 425 Million people use Facebook on their phone. 74% of smartphones users have made a purchase on their phone. Its time to get the conversation started on Facebook

How to setup your page 1.Choose a Classification 2.Complete Basic Information – Upload Photo 3.Use your Admin Panel Edit Page Build Audience 4.Fill the page with content Cover photo – 851x315 Custom Tabs Posts Monitor 5. Measure Your efforts

Questions to ask before posting 1.Does this help our brands likeability? 2.Is this interesting, engaging, useful content

Promoted Posts and Ads 1.What does it mean to promote a post? Unique, vibrant and interesting photos and videos Exclusive events or news Questions 2. Facebook Ads

What is Google+ 1.Why do I need to use G+? Hangouts Search Engine Optimization Segment +1 into circles

How to Setup Google+ 1.Complete your page with pertinent info 2.Connect your website to the page 3.Find others to +1 their page

What do you do now? 1.Share lots of photos 2.Add links and content – the more visual the better. 3.Segment, Segment, Segment – Organized Marketing!