Readership.

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Presentation transcript:

Readership

Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

Online readers have different profiles to the print versions Younger (18-34) All Newspapers C2DE ABC1 Converging to form a ‘sweet spot’ with online readers having a much flatter profile. Older (35+) Source: UKOM

Newsbrand Monthly Readership Millions Total Monthly Reach 41.3m Total Monthly Reach 40.2m 2.4m additional reach 13.9m (online total) 38.9m (print total) UKOM data only available post 2010. NRS PADD provides the unduplicated reach of a print publication and its website. Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12) *NRS print only Oct 06-Sept07 (No UKOM data available pre 2010)

Daily newsbrand readership (Print & Online) 000s 7,341 +4% 5,146 +19% 3,722 3,193 +3% +4% 1,897 1,582 1,624 1,341 1,293 +36% +2% +2% +5% 339 +49% 664 +31% +19% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

Weekly newsbrand readership (Print & Online) 000s 13,130 +6% 10,508 +29% 8,116 6,647 +5% +6% 4,572 4,539 +73% +76% 3,254 3,644 +4% 2,658 2,187 +9% +5% +51% 1,158 +24% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

Monthly newsbrand readership (Print & Online) 000s 17,315 16,559 +11% +45% 12,131 10,353 8,880 8,960 +21% +10% +109% +115% 5,468 4,952 5,439 +6% 4,324 +16% +11% +67% 2,343 +44% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

Total Newsbrand Reach Print & Online - millions, % of all adults For the first time, combined print and online readership figures for national newspaper brands are available. All ‘Newsbrand’ figures include all Newsworks member titles plus FT, Express, Star & Metro Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

% Readership by age Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

% Readership by gender Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

% Readership by social grade Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

% Readership by working status Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

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