Web Promotion Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website. Why is Website Promotion Important? The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of making sales, earning ad income and gaining clients.  How is WebSite Promotion Done? web promotion is done by vanity of ways and these ways or approaches continue to emerge It can be done both Online and Offline modes Online Website Promotion Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums. Here are a few common website promotion tactics: Email marketing(use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing,) Blog marketing(term blog comes from the combination of "web" and "log" or “weblog, Used as personal diaries) Social Media Advertising Search engine marketing(tasks that help search engines such as Google, Yahoo!, and Bing, find and rank a website) Search Engine Optimisation Paid Seach Marketing( Pay Per Click)

Offline Website Promotion Some offline website promotion techniques include: Direct mail Publicity  Networking Public speaking Television and radio advertising Newspaper advertising Best Practices for Website Promotion Know your target market. Use search engine optimization strategies Promote where your market hangs out. Hook your market with a message that speaks to them Track your efforts