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Social Media Etiquette and Content Development
Social Media Purpose: SLIM Sharing Learning Interacting Marketing
Why Does Your Business Need Social Media? Having a clear purpose is important before engaging in a social media effort.
Why Does Your Business Need Social Media? Brand awareness More customers Customer Loyalty Bigger engagement Lead generation Increased sales Positioning as an opinion leader More traffic on website Share knowledge
Choosing a Platform Facebook Instagram Twitter LinkedIn YouTube Google Business
Content To Share 5:3:2 Rule 5 should be content from other sources that are relevant to your audience, known as curation 3 should be content you’ve created, known as creation 2 should be personal, fun content that humanizes your brand, known as humanization
Content Examples
Content Examples
Content Examples Creation
Content Examples Creation LINK
Content Examples Curation LINK
Content Examples Humanization LINK
Content Examples Creation + Humanization LINK
What Not To Post Ask yourself: Does the objective of the post match with your purpose? Content that doesn’t align with your brand Personal/protected information of you, employees, customers/clients Controversial content
Brand Consistency Stay aligned with your brand throughout all social media outlets Brand guidelines: logo, colors and fonts, tone and voice Your brand should be recognizable on your website, social media, etc.
Brand Consistency
Brand Consistency
Brand Consistency
How Often to Post Stay consistent Make sure your posts add value Quality over quantity When are your fans engaging? – check analytics
Guidelines & Tips Be yourself Know your audience Know your purpose Stay engaged – reply right away Have a strategy and a plan for your content Give credit where credit is due
Guidelines & Tips You are not creating a billboard, you are creating a community.
Stay Organized Content Calendar Scheduling Posts Real-Time Posts
Social Media Policy A social media policy outlines how an organization and its employees should conduct themselves online.
Social Media Policy: Benefits Protect your company reputation Encourage employee advocacy
Social Media Policy: Tips for Creating Who is the social media policy for? Understand any legal ramifications Set expectations for behavior and privacy Encourage positive sharing Keep it short and simple
Image Sizing/Canva
Resources Growth Wheel (through Invent@NMU) Canva/Canva Photo Editor Content Calendars
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