3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION

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Presentation transcript:

3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION MARKET SIZE MOTORING SEGMENTATION 6% 1.5% % OF GB POP Source: GB TGI 2016 Base: All Adults 15+

2/7 Magazines Newspapers Word of Mouth Internet Television AGREE WITH 2/7 STATMENTS Magazines Very Interested in: - Cars & Motoring Newspapers Word of Mouth Have a large amount of knowledge about: - Cars Internet Regularly visit sites on: - Motoring Television Programme Types: Usually Watch Cars & Motoring Sports & Leisure Motor Sports: - Regularly partake in - Paid to watch at venue CAR FANS AGREE WITH 4/7 STATMENTS CAR FANATICS Source: GB TGI 2016

Source: GB TGI 2016 Base: All Adults 15+

MEDIA CONSUMPTION MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2016 Base: All Adults 15+

TOP MAGAZINES – By index CAR FANS CAR FANATICS EVO 634 Practical Classics 618 Classic Cars 599 Autocar 592 Auto Express 576 F1 Racing 539 Classic & Sports Car 537 What Car? 498 Performance Bikes 494 BBC Top Gear 483 Practical Classics 1,399 Auto Express 1,218 F1 Racing 1,201 Classic Cars 1,112 EVO 1,107 Autocar 1,098 Classic & Sports Car 987 Super Bike 941 What Car? 909 Autosport 897 Source: GB TGI 2016 Base: All Adults 15+

SPENT £30,000 OR MORE ON CURRENT CAR CAR FANS CAR FANATICS 178 INDEX 219 BUY A CAR FOR PLEASURE CAR BUYING 263 383 SPENT £30,000 OR MORE ON CURRENT CAR Source: GB TGI 2016 Base: All Adults 15+

HEAVY SUPERMARKET SPENDERS INTEND TO BUY A TELEVISION IN THE NEXT 12 MONTHS HEAVY GAMING SPENDERS 127 150 172 CAR FANS 152 175 243 CAR FANATICS INDEX Base: All Adults 15+ Source: GB TGI 2016

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