2. ‘THE CHRISTMAS PLANNER’
MEDIA CONSUMPTION
(Index)
Source: GB TGI 2016

3. ‘SUPER CHRISTMAS SHOPPER’
MEDIA CONSUMPTION
(Index)
Source: GB TGI 2016

4. ‘SUPER CHRISTMAS SHOPPER’
Which type of adverts do you find the most useful in helping you make a purchase decision?
Source: GB TGI 2016

5. THE POWER OF MAGAZINE MEDIA: PRINT & DIGITAL COMBINED
54%
Average media KPI contribution
Campaigns with magazine print & digital
Campaigns with magazine print only
Campaigns with digital & print N=10 – Magazines with print only N= 29
Source: Metrics That Matter 2016

6. MAGAZINE MEDIA DIGITAL ASSETS VS OTHER ONLINE ENVIRONMENTS
41%
Average media KPI contribution
Magazine brands online
Other digital environments
Magazine digital n=12 Non-Magazine Digital n=26
Source: Metrics That Matter 2016

7. Source: Moat