2. ENTERTAINMENT SEGMENTATION
MARKET SIZE
ENTERTAINMENT SEGMENTATION
20%
16% 4% 3%
% OF GB POP
ENTERTAINMENT LOVERS
FILM LOVERS
THEATRE LOVERS
MUSIC LOVERS
Groups based on those who go to the cinema, theatre or music concerts once a month or more
Base: All Adults 15+
Source: GB TGI 2016

3. Source: GB TGI 2016
Base: All Adults 15+

4. MEDIA CONSUMPTION Newspapers Radio Magazines Television Outdoor Media
Online
Source: GB TGI 2016
Base: All Adults 15+

5. TOP MAGAZINES – By index
FILM
THEATRE
MUSIC
220 Triathlon 335
Esquire 329
Mixmag 319
Match 304
Total Film 302
T3 301
Empire 296
Brides 295
Prima Baby & 292
Pregnancy
10. Performance Bikes 283
Mixmag 986
220 Triathlon 974
Angler’s Mail 963
SuperBike 945
ELLE Decoration 424
Prima Baby &
Pregnancy 917
Performance Bikes 905
Esquire 898
EVO 872
Trout & Salmon 859
Mojo 292
SuperBike 287
NME 278
BBC Music 283
Top of the Pops 285
Tractor & Machiner 255
Wedding 265
Mixmag 338
Performance Bikes 296
You & Your Wedding 219
Source: GB TGI 2016
Base: All Adults 15+

6. 38% 104% more likely to be heavy spenders of skincare and cosmetics
more likely to upgrade their mobile phone every
12 months
ENTERTAINMENT LOVERS
Source: GB TGI 2016