2. 6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS
MARKET SIZE
NEWS &
CURRENT AFFAIRS
SEGMENTATION
44.3%
13.1%
% OF GB POP
Source: GB TGI 2016
Base: All Adults 15+

3. NEWS FOLLOWERS SUPER NEWS FOLLOWERS
AGREE WITH
2/6
STATMENTS
Magazines
Very Interested in:
-News & Current Affairs
Newspapers
Word of Mouth
Have a large amount of knowledge about:
Internet
Regularly visit sites on:
Television
Programme Types:
Radio
NEWS FOLLOWERS
AGREE WITH
4/6
STATMENTS
SUPER NEWS FOLLOWERS
Source: GB TGI 2016

4. Source: GB TGI 2016
Base: All Adults 15+

5. MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television
Outdoor Media
MNQ 1: Heaviest 20% of each media (excl. cinema)
Source: GB TGI 2016
Base: All Adults 15+

6. TOP MAGAZINES – By index
NEWS FOLLOWERS
SUPER NEWS FOLLOWERS
The Week 187
Private Eye 180
The Garden 174
Golf World 168
BBC History 165
Big Issue 165
New Scientist 165
Mojo 164
BBC Focus 163
Livingetc 161
Private Eye 365
Autocar 271
Viz 267
Q 258
Golf World 254
The Week 246
The Garden 246
New Scientist 241
Todays Golfer 240
Country Life 238
Source: GB TGI 2016
Base: All Adults 15+

7. 131 119 137 158 136 178 NEWS FOLLOWERS SUPER NEWS FOLLOWERS
HEAVY HOLIDAY & TRAVEL SPENDERS
HEAVY TABLET COMPUTER SPENDERS
HEAVY
JEWELLERY SPENDERS
131
119
137
NEWS FOLLOWERS
158
136
178
SUPER NEWS FOLLOWERS
INDEX
Base: All Adults 15+
Source: GB TGI 2016