1. CORE GAMING 1.9M* 222 177 209 256 199 219 216 161 198 Unique Visitors
Millennial: M15-34 Comp Index
222
Own web-enabled gaming consoles
177
Own 3+ handheld video games
209
First among friends to own/buy/use
the latest in video games
256
Spend 15 hours per week using game consoles
199
Spent $200+ on video games in the last 6 months
219
Played video games online in the last 30 days
1.9M*
Unique Visitors
216
Played action video games online/offline
in the last 30 days
161
Racing video games played online/offline
in the last 30 days
198
Shooter video games played online/offline in the last 30 days
Source: ComScore *MMX Multiplatform CraveOnline (P) / Plan Metrix, Q4.

2. ENTERTAINMENT
Millennial: M15-34 Comp Index
196
Attended at least 2 movies
in the last 30 days
215
Recently watched a comedy release
209
Are influential/trendsetters
223
Attended movies on opening weekend
252
Heavy weekly TV viewing
136
First among friends to buy new tech gadgets
2.4M*
148
Frequently advise others on TV programs
Unique Visitors
175
Frequently advise others on movies
Frequently advise others on website/Internet content
168
Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015
Plan Metrix US, media: CraveOnline UK , Q1 2015

3. MALE LIFESTYLE
Millennial: M15-34 Comp Index
272
Spent $500+ on men’s clothing/shoes in the last 6 months
237
Likely to purchase a new vehicle in the next 6 months
186
Up to 4 trips (personal domestic) in the last 12 months
133
Consider themselves to be fashion conscious
179
Spender rather than saver
205
First among friends to own/buy
use the latest in fashion
3.1M*
Unique Visitors
204
Engage in physical activity to
Improve/maintain health
189
Consider themselves
to be tech geeks
189
Visit social media sites daily
Source: ComScore *MMX Multiplatform CraveOnline
(P)/ Plan Metrix, Q4.

4. STYLE & GROOMING
Millennial: M15-34 Comp Index
198
Spent $100 on grooming in the last 6 months
204
Bought grooming products in the last 6 months
149
Search online for grooming products
254
First among friends to own/use/buy the latest
in grooming/beauty
237
Bought skincare products in the last 6 months
187
Bought fragrance products in the last 6 months
190
Bought for bath & body products
in the last 6 months
3.1M*
186
Search online for beauty products
Unique Visitors
Frequently advise others on grooming/beauty
251
Consider themselves to be beauty conscious
205
Source: ComScore *MMX Multiplatform CraveOnline (P)/ Plan Metrix, Q1

5. ELECTRONICS
Millennial: M15-34 Comp Index
201
Spent $500 on computer equipment in the last 6 months
186
Spent $500 on personal electronics in the last 6 months
149
Spent $200 on consumer electronics in the last 6 months
248
Own 2 LCD TV-flat screen
249
Own 2 web-enable game console
215
Own 2 all in one stereo system
296
Search online info for
consumer electronics
6.1M*
Unique Visitors
322
Search online info for
personal electronics
201
Frequently advise others
on electronics
170
First among friends to
own/buy/use the latest on electronics
Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015
Plan Metrix US, media: CraveOnline UK , Q1 2015

6. HORROR 2.4M* 196 218 198 261 187 202 190 252 Unique Visitors
Millennial: M15-34 Comp Index
196
Watched horror films at home in the last 6 months
218
Watched suspense/thriller films at home in the last 6 months
2.4M*
Unique Visitors
198
Enjoy watching horror films in the cinema
Enjoy watching suspense/thriller films in the cinema
261
187
First among friends to
own/buy/use the latest on films
202
Attended to 3D films
in the last 6 months
190
Frequently advise others on films
252
Heavy weekly TV viewing
Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015
Plan Metrix US, media: CraveOnline UK , Q1 2015

7. MUSIC 841K* 190 249 120 159 159 213 161 161 172 Unique Visitors
Millennial: M15-34 Comp Index
190
Bought tickets online for music concerts in the last 6 months
249
Attended a music concert in the last 6 months
120
Spent $500+ on music concert tickets online in the last 6 months
159
First among friends to own/buy/use the latest in music
159
Frequently advise others on music
213
Searched online for info on music concerts
in the last 6 months
841K*
Unique Visitors
161
Listen to 50+ audio
streams per week
161
Spent $60+ on paid or subscription
music in the last 6 months
172
Own 2+ digital music player
Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015
Plan Metrix US, media: CraveOnline UK , Q1 2015

8. HEALTH & FITNESS
Millennial: M15-34 Comp Index
247
Spent $200 on health foods in the last month
219
Spent $100 on health products in the last 6 months
156
Searched online info for organic food
218
Personally own a health insurance
268
Enjoy going to the gym
3.1M*
Unique Visitors
182
Enjoy outdoor jogging/running
126
Spent $200+ on large sporting equipment in the last 6 months
267
Always encourage others to lead healthy lifestyles
209
Frequently advise others on health/dieting/exercising
First among friends to own/buy/use
the latest health/dieting/exercising
225
Source: ComScore *MMX Multiplatform CraveOnline (P)/ Plan Metrix, Q1

9. AUTO 322K* 379 230 199 246 202 209 170 186 150 205 Unique Visitors
Millennial: M15-34 Comp Index
379
Spent $20K+ on auto purchase
230
Spent $200 on auto supplies in the last 6 months
199
Own 2 autos
246
Own full size SUV auto
202
Search online info for new auto
209
Search online info for auto insurance
170
Prefer auto features (GPS, satellite
radio, roadside assistance)
186
Attended to an auto show in the last 6 months
150
Prefer domestic autos
205
Prefer Asian autos
Source: ComScore *MMX Multiplatform UK , media: CraveOnline (E), Q1 2015
Plan Metrix US, media: CraveOnline UK , Q1 2015