1. Passion Points
News & Current affairs

2. The News & Current Affairs Segmentation
NEWS FOLLOWERS
22.9m
44.3%
SUPER NEWS FOLLOWERS
6.8m
13.1%
MARKET SIZE
% OF GB POP
Source: GB TGI 2015
Base: All Adults 15+

3. (AGREE WITH 2/6 STATEMENTS) (AGREE WITH 4/6 STATEMENTS)
Creating the groups
Magazines
Very Interested in:
-News & Current Affairs
Newspapers
Word of Mouth
Have a large amount of knowledge about:
Internet
Regularly visit sites on:
Television
Programme Types:
Radio
NEWS FOLLOWERS
(AGREE WITH 2/6 STATEMENTS)
SUPER NEWS FOLLOWERS
(AGREE WITH 4/6 STATEMENTS)
Source: GB TGI 2015

4. Demographic profile
Source: GB TGI 2015
Base: All Adults 15+

5. MEDIA Consumption Newspapers Radio Magazines Cinema Television
Outdoor Media
Source: GB TGI 2015
Base: All Adults 15+

6. TOP MAGAZINES – By index
KEEN TRAVELLERS
SUPER KEEN TRAVELLERS
The Week 187
Private Eye 180
The Garden 174
Golf World 168
BBC History 165
Big Issue 165
New Scientist 165
Mojo 164
BBC Focus 163
Livingetc 161
Private Eye 365
Autocar 271
Viz 267
Q 258
Golf World 254
The Week 246
The Garden 246
New Scientist 241
Todays Golfer 240
Country Life 238
Source: GB TGI 2015
Base: All Adults 15+

7. ADVERTSING CATEGORIES
INDEX
NEWS FOLLOWERS
131
119
137
SUPER NEWS FOLLOWERS
158
136
178
HEAVY HOLIDAY & TRAVEL SPENDERS
HEAVY TABLET COMPUTER SPENDERS
HEAVY
JEWELLERY SPENDERS
Source: GB TGI 2015