2. 8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY
MARKET SIZE
FASHION &
BEAUTY
SEGMENTATION
15.7%
3.3%
% OF GB POP
Source: GB TGI 2016
Base: All Adults 15+

3. FASHION FANS SUPER FASHION FANS
AGREE WITH
1/6
STATMENTS
Magazines
Very Interested in:
-Fashion & Beauty
Newspapers
Word of Mouth
Have a large amount of knowledge about:
Internet
Regularly visit sites on:
Television
Programme Types:
Radio
FASHION FANS
AGREE WITH
3/6
STATMENTS
SUPER FASHION FANS
Source: GB TGI 2016

4. Source: GB TGI 2016
Base: All Adults 15+

5. MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television
Outdoor Media
MNQ 1: Heaviest 20% of each media (excl. cinema)
Source: GB TGI 2016
Base: All Adults 15+

6. 175 127 139 201 149 167 FASHION FANS SUPER FASHION FANS
OWN WEARABLE TECHNOLOGY
INTEND TO BUY A CAR IN THE 12 MONTHS
HEAVY SUPERMARKET SPENDERS
175
127
139
FASHION FANS
201
149
167
SUPER FASHION FANS
INDEX
Base: All Adults 15+
Source: GB TGI 2016