1. GAMING INDUSTRY An Evolve Marketing Insights Special Report
Our portfolio of lifestyle brands feeds adults interests, fueling a range of influential communities from gaming to life and style and entertainment enthusiasts

2. Executive Summary

3. GAMING INDUSTRY INSIGHTS
Executive Summary
“While films are very visual and emotional artistic medium, video games take it one step further into the realms of a unique personal experience.”
- Jet Li
By the end of 2016, the game industry will generate $99.6B in worldwide revenue, an increase of $8.5% compared to By 2017, revenue is projected to increase an additional 7% (102.9B)
29% of people who play video games are and 59% are male
95% of video game purchasers own dedicated game consoles and buy video games for them, 21% say price is the most important factor when buying a game

4. Gaming Insights

5. GLOBAL VIDEO GAME INDUSTRY
There was a 8.5% YoY gaming revenue growth in gaming from 2015 to 2016
By 2017, the Global Game Market will reach $102.9B, up 7% from 2016
Mobile Gaming grew by 21.3% in 2016 and will surpass PC gaming in 2017
North America’s gaming revenue grew by 4.1% (25.4B) YoY in 2016, mainly due to mobile gaming
PC / MMO
Casual Webgames
TV / Console
Handheld
Tablet
Smartphone
$91.8Bn
MOBILE
$30.4Bn
$99.6Bn
MOBILE
$36.9Bn
$106.5Bn
MOBILE
$42.5Bn
$112.5Bn
MOBILE
$47.4Bn
$118.6Bn
MOBILE
$52.5Bn
34%
30%
30%
32%
29%
28%
27%
27%
28%
26%
26%
27%
26%
24%
25%
10%
10%
11%
11% 9% 6% 5% 5% 4% 4% 3% 2% 1% 1% 1%
2015
2016
2017
2018
2019
Source: Newzoo Q2 2016

6. WHO IS PLAYING? Age Gender The average game player is 35 years old 18%
29%
Under 18 years
Age
Of Game Players
18-35 years
155MM Americans play games regularly
(3+ hours per week)
63% of U.S. households have at least
1 person who plays video games
Average gamer per U.S. household is 1.7
65% of U.S. households own a device used
to play video games
48% of U.S. households own a dedicated game console
36-49 years
50+ years
26%
27%
41%
Gender
Of Game Players
59%
Male
Female
Source: ESA Entertainment Software Association 2016

7. Influencing Decisions to Purchase Video Games
WHO IS BUYING?
41% of the most frequent game purchasers buy a new video game without having tried them
38 is the average age of the most frequent game purchaser
Of the most frequent game purchasers: 40% are female and 60% are male
In 2015, 70% of U.S. revenue within the Games Industry came from Content* consumption
Price 21%
Other 22%
Accessories $2.1B
Total Consumer
Spend on
Games Industry 2015
Interesting
story/premise 16%
Factors
Influencing Decisions to Purchase Video Games
Product is familiar
To me from past
Experiences 9%
$23.5
U.S. Billion
Hardware $4.9B
Product is a
Continuation of a
favorite game series 9%
Quality of
Graphics 12%
Content $16.5B
Word of mouth 11%
* Video games, computer games, other delivery formats include subscriptions, digital full games, digital add-on content, mobile apps, social network gaming and other physical delivery figures are sales of new physical content at retail exclusively. Source: ESA Entertainment Software Association 2016/The NPD Group/Games Market Dynamics

8. HOW THEY PLAY? 51% of gamers play a multiplayer mode at least weekly
54% of the most frequent video gamers play with others
Gamers who play multiplayer and online games spend an average of 6.5 hours per week playing with others online and 4.6 hours per week playing with others in-person
51% of gamers play a multiplayer mode at least weekly
75% believe playing video games provides mental stimulation or education
Top devices gamers use:
56% PC
53% Video game console
36% Smartphone
31% Wireless device
17% Handheld video game
Game consoles are used for other entertainment purposes:
50% Watch movies
34% Watch TV shows
28% Listen to music
21% Live and other content
Source: ESA Entertainment Software Association 2016

9. GAMING AND GAMERS
Men and women play video games, but men are more likely to call themselves “Gamers”
Of the 49% of the American adults that “ever play video games on a computer, TV, game console, or portable device like a cellphone,” only 10% consider themselves to be “gamers”
60% of American adults believe that the gaming industry is dominated by men
50% of men and 48% of women report ever playing video games
Men are more than twice as likely to call themselves “gamers”
% of all adults who…
Identify as
“gamers”
Play video
Games
50%
Men
Women
Men, age 18-29
Women, age 18-29 48 77 57 9 33 6
15%
Source: Pew Research

10. PARENTING ON GAMING 86% of parents are aware of the ESRB rating system
and 97% believe it is accurate
93% of parents control what their kids play
91% of the time parents are present at the time games
are purchased or rented
68% of parents say video games are a positive part of their child’s life
62% of parents whose children are gamers play computer and video games with their children at least weekly
Source: ESA Entertainment Software Association 2016

11. TOP 5 REASONS PARENTS PLAY GAMES WITH THEIR KIDS1 2 3 4 5
88%
It’s fun for the entire family
57%
Enjoy playing video games as much as their child does
76%
Good opportunity to
socialize with their child
59%
Good opportunity to monitor game content
76%
They asked to

12. TOP 10 VIDEO GAMES OF 2015

13. BEST-SELLING VIDEO GAME GENRES
Other games / compilations .08%
Strategy 3.8%
Action 22.9%
Sport Games 13.2%
Adventure 7.7%
Super Genres
by Units Sold, 2015
Shooter 24.5%
Casual 0.9%
Family entertainment 3.6%
Role-playing 11.6%
Racing 6.7%
Racing 4.1%
Source: The NPD Group / Retail Tracking Service

14. TOP 10 PC GAMES OF 2015

15. TOP 5 BEST-SELLING VIDEO GAME GENRES
Action 4.1%
Adventure 5.9%
Strategy 36.4%
Role playing 18.7%
Super Genres
by Units Sold, 2015
Casual 25.8%
Source: The NPD Group / Retail Tracking Service

16. +4MM Gamers* visit our sites monthly
ON THE GAME
+4MM Gamers* visit our sites monthly
+6.9MM unique visitors across our Gaming Portfolio
+3.1MM Gaming Channel Social reach
Intenders
3.1% of our users across the Gaming vertical, exit to client pages/ purchase sites
180% more likely to search online for web-enable gaming consoles
331% more likely to spend $200+ on video games in the last 6 months
82% (182 comp index) play 20+ hours per week
100% (200 comp index) own an Xbox game console
98% (198 comp index) own a Playstation game console
105% (205 comp index) own a Wii game console
80% (180 comp index) play video games on their PC
51% (151 comp index) searched onlilne for games
99% (199 comp index) play Action video games
70% (170 comp index) prefer playing Shooter video games
110% (210 comp index) play Sports video games
108% (208 comp index)v play Adventure video games
Gamers (M18+)
*Gamers: Played offline/online video games within the last 30 days across CraveOnline (P), Desktop only.
Source: Source: ComScore Key Measures Multiplatform/, Q
Plan Metrix, GameRevolution (M), Q Social Media Site List, Q

17. +4MM Gamers* visit our sites monthly
ON THE GAME
+4MM Gamers* visit our sites monthly
+6.9MM unique visitors across our Gaming Portfolio
+3.1MM Gaming Channel Social reach
Intenders
3.1% of our users across the Gaming vertical, exit to client pages/ purchase sites
180% more likely to search online for web-enable gaming consoles
331% more likely to spend $200+ on video games in the last 6 months
82% (182 comp index) play 20+ hours per week
100% (200 comp index) own an Xbox game console
98% (198 comp index) own a Playstation game console
105% (205 comp index) own a Wii game console
80% (180 comp index) play video games on their PC
51% (151 comp index) searched onlilne for games
99% (199 comp index) play Action video games
70% (170 comp index) prefer playing Shooter video games
110% (210 comp index) play Sports video games
108% (208 comp index)v play Adventure video games
Gamers (M18+)
*Gamers: Played offline/online video games within the last 30 days across CraveOnline (P), Desktop only.
Source: Source: ComScore Key Measures Multiplatform/, Q
Plan Metrix, GameRevolution (M), Q Social Media Site List, Q

18. +4MM Gamers* visit our sites monthly
ON THE GAME
+4MM Gamers* visit our sites monthly
+6.9MM unique visitors across our Gaming Portfolio
+3.1MM Gaming Channel Social reach
Intenders
3.1% of our users across the Gaming vertical, exit to client pages/ purchase sites
180% more likely to search online for web-enable gaming consoles
331% more likely to spend $200+ on video games in the last 6 months
82% (182 comp index) play 20+ hours per week
100% (200 comp index) own an Xbox game console
98% (198 comp index) own a Playstation game console
105% (205 comp index) own a Wii game console
80% (180 comp index) play video games on their PC
51% (151 comp index) searched onlilne for games
99% (199 comp index) play Action video games
70% (170 comp index) prefer playing Shooter video games
110% (210 comp index) play Sports video games
108% (208 comp index)v play Adventure video games
Gamers (M18+)
*Gamers: Played offline/online video games within the last 30 days across CraveOnline (P), Desktop only.
Source: Source: ComScore Key Measures Multiplatform/, Q
Plan Metrix, GameRevolution (M), Q Social Media Site List, Q

19. THANK YOU