Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have.

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Presentation transcript:

Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have never won an argument… think about one that you have lost, and what you could have done differently to win.

Check your answers from yesterday’s pre-test… B A D

Rhetoric = The Art of Persuasion

ETHOS Trust Authority Credibility Good character Good motives Someone well-known Someone experienced

Pathos Emotions Sensory Details Emotional language Images Happiness Sadness Anger Pride Guilt Etc. Sensory Details Emotional language Images

Logos Logic Facts Statistics Evidence Expert Testimony Definitions Witness Statements

Rhetorical Appeal of Commercials Commercials and other advertisements rely on rhetorical appeal to persuade the audience to do something, buy a product, believe in an idea, etc. Ethos, pathos, and logos are EVERYWHERE. Fill out the graphic organizer as we watch commercials.

#1 Microsoft https://www.youtube.com/watch?v=wLXRt-qRBfU

#2 UnderArmour https://www.youtube.com/watch?v=ikmd-vtRCqo

#3 Hyundai https://www.youtube.com/watch?v=-R_483zeVF8

#4 Colgate https://www.youtube.com/watch?v=b1zefG07jMA

#5 Orkin https://www.youtube.com/watch?v=E7D20sZvmQg

#6 Doritos https://www.youtube.com/watch?v=MNRAdrB9TSs

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Closing Convince a teacher to let you make up a test – use 2/3: Ethos, Pathos, Logos.