Propaganda techniques In Animal Farm

What is Propaganda Propaganda techniques are the methods used to spread ideas that further a cause (political, commercial, religious, or civil) Propaganda appeals to emotion, not intellect

Ad Hominem (Name calling) Attacking the person, not the idea To avoid supporting their own opinion, people will try and tear someone else down

Loaded words Sometimes propagandists will appeal to the audience’s emotion by using words that have strong emotional connotations Examples: home, freedom, slavery, traitor

Card stacking (omission) This means that the propagandist stacks the cards in his favor. Card stacking can be described as half- truths. The speaker tells the truth but omits key words or ideas that may hurt his argument.

EITHER/OR FALLACY or False Dilemma Only two choices are presented The audience is given the false idea that they must choose between two options when more are actually possible

APPEAL TO EMOTION (Pathos) The propagandist stirs up strong feelings (positive or negative), often connected to loaded words Emotions can include fear, guilt, hate, pride, etc.

Ad nauseum Repetition of a slogan

TESTIMONIAL THE PROPAGANDIST “NAME DROPS” SOMEONE RESPECTED AND/OR FAMOUS

MISUSE OF STATISTICS The propagandist uses numbers that may be misleading, either because they do not reveal the whole story or are incorrect

Transfer The propagandist includes an object that the audience has an emotional response to and expects the audience to “transfer” that emotion to their cause/product

Propaganda in animal farm 1. OLD MAJOR’S SPEECH 2. EXPLANATION OF THE MILK 3. APPLES FOR THE PIGS 4. DEBATE OVER THE WINDMILL 5. JUSTIFICATION OF NAPOLEON’S TAKEOVER 6. JUSTIFICATION OF BUILDING THE WINDMILL POST SNOWBALL 7. TRADING WITH THE HUMANS 8. THE PIGS MOVING INTO THE HOUSE 9. SNOWBALL AS SCAPEGOAT FOR WINDMILL 10. OLD MAJOR’S SKULL