1. Do Now! Please take a magazine – any magazine –
Look through the magazine at any of the advertisements you see.
Choose two and identify the type of appeals: ethos, pathos, logos. Be ready to ‘show and tell’ with the class.

2. Propaganda Techniques
How authors persuade you to believe whatever they want

3. Video to watch for general ideas
Pausing to take notes
Valid

4. 2018 video https://www.youtube.com/watch?v=C8qxE_pFJ7U 18 minutes
7 minutes: older political posters

5. Red Herring Propaganda Technique Definition Red Herring ( 3 minutes)
To 2 minutes
example
-Distracting with an unrelated point
-"winning" an argument by leading attention away from the argument and to another topic.

6. Red Herring
What is this an advertisement for?

7. Shoes!
Perfume!

8. Circular Reasoning: a logical fallacy
Definition:
States a conclusion as part of the proof of the argument
(Seinfeld)

9. Stereotypes/ Sweeping Generalization
Propaganda
Technique
Definition
Stereotypes
-When you make a generalization or an assumption about a group of people.

10. Stereotypes

11. Stereotypes “Blonds are dumb.” “Athletes are bullies.”

12. Testimonial Testimonial
for Michael Jordan

13. Testimonial

14. Testimonial Propaganda Technique Definition Testimonial
-using a celebrity to sell/convince
-if a celebrity (who has it together) like this, then there must be something to it

15. Repetition Propaganda Technique Definition Repetition
-repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true

16. Repetition

17. Bandwagon

18. Bandwagon Propaganda Technique Definition Bandwagon
Coke For Everyone
P Diddy Pepsi
-Following the crowd
-Doing it because everyone else is

19. Bandwagon

20. Name Calling

21. Plain Folks Propaganda Technique Definition Plain Folks
the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.

22. Plain Folks

23. Transfer Propaganda Technique Definition Transfer
Vintage Pepsi commercial
presents a positive image or idea and attaches the positive feelings to another idea.

25. Glittering Generalities

26. Glittering Generalities
with explanation
Castro GTX

27. Glittering Generalities
Propaganda
Technique
Definition
Glittering Generalities
-Using vague slogans or catchphrases without supporting info or reason
(freedom, honor)

28. Name Calling Propaganda Technique Definition Name Calling
Labeling people with negative words
Often in politics or wartime
- “Commie” or “terrorist”

29. Card Stacking
Windows and PC
a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.

30. Appeal to Number, Facts, & Statistics” LOGOS - “Coroners have found that 80% of people’s colons are blocked with waste.” -“On average, 6 out of 7 dentists prefer Colgate.”

31. Appeal to Number, Facts, & Statistics
Propaganda
Technique
Definition
Appeal to Number, Facts, & Statistics
-Using large numbers or misleading facts and statistics to confuse

32. Emotional Appeal Propaganda Technique Definition Emotional Appeal
-Arousing emotions so people will agree with you
-Connect human need (feeling liked, joy) with a product

33. Emotional Appeal
for Blackberry commercial

34. Army Strong http://crackle
They connect a feeling with this organization.
Army strong

35. Fear
Propaganda
Technique
Definition
Fear
-Scaring people in order to make them believe in what you are saying or selling.

36. Fear

37. Marine commercials

38. To review

39. Deconstruction
For Splenda ad
For Neuro ad

40. Create an Counter Ad

41. Create a Counter Ad

42. Kool Cigarettes

43. Dr. Pepper
Counter
Original