Five Reasons You’re Ruining Your Social Media Presence and might not realize it

Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience 733% growth in Twitter followers 23,000 Instagram followers Blog has seen almost 1.4 million views since 2013, an average of 58,333 views a month

Social Media is not just a fad It’s always changing Your ROI in social media will still exist in 5 years, meaning the investment you put in now towards a social audience will still exist in 5 years* Seniors aged 65+ are fastest growing demographic Facebook tops Google in weekly traffic* We will no longer find products and services – they will find us on social media* *Socialnomics 2016

Creator of Socialnomics, a social media website and resource “We don’t have a choice on whether we do social media, the question is how well we do it” -Erik Qualman Creator of Socialnomics, a social media website and resource

What I hear from Advertisers:

Let’s get to it!

Increase brand awareness Reach new audiences If you’re not using it to: Increase brand awareness Reach new audiences Stand out from competition Build relationships Generate sales

IMPORTANT! I’m using Facebook for examples in this presentation but these points will apply to all social networks

1. Brand Awareness Fastline’s nationwide survey farmers ranked reputation and image of some of the most important factors* Critical to company’s success Minimizes perceived risk in consumer mind Build equity and trust in brand Leads to generating sales Company has control over tone, imagery, information *Beyond Price – What Brings buyers in the Door

2. Reach New Audiences Reach larger or more targeted audiences All networks allow for organic reach through engagement Algorithm – a formula used to determine the reach of your content Find what works best for your company Diversify your approach – use multiple networks

Algorithm Breakdown Content Frequency TWITTER BLOG INSTAGRAM SNAPCHAT Audience Engagement Frequency Content Shareability FACEBOOK TWITTER BLOG INSTAGRAM SNAPCHAT

Algorithm Breakdown Content Frequency FACEBOOK Audience Engagement Shareability Content Likes, shares, comments, link clicks, picture views Keeping a constant presence Facebook values sharing as most important in algorithm Content is key – no click bait; should align with audience and post should connect with content from link

Algorithm Breakdown TWITTER Frequency Audience Engagement Twitter is real-time – in order to be seen frequency is key Retweets, comments, link clicks; Twitter shows “tweets you missed” which is based on engagement

Algorithm Breakdown INSTAGRAM Frequency Audience Engagement Instagram is no longer “real time.” It will show your posts to the people who most interact with you. Frequency is key to boosting engagement which will further your reach

Algorithm Breakdown SNAPCHAT Content Audience Engagement Frequency Different from other site’s view of engagement – relies on content and encouraging users to follow Snaps expire so your presence does too – frequency maintains presence

Algorithm Breakdown BLOG Content FACEBOOK TWITTER INSTAGRAM Blog content is critical to use for fill-in content. It doesn’t operate on an algorithm but use it to work the other site’s algorithms

3. Stand Out From Competition Social media is like a room full of people asking questions, if you’re not there to answer them someone else will Differentiate from your competition Further your brand recognition Building relationships and familiarity will grow audience’s comfort with your brand

4. Build Relationships With Your Audience Relationships are one of the strongest drivers of customer satisfaction* Create personality and further brand awareness People respond when they don’t feel like you’re a company It doesn’t run itself – keep the conversation frequent Let your tone match your platform “you have the chance to construct the image of your company the way you want to be seen” *Beyond Price – what brings buyers in the door

Who do you think posted this? What’s wrong with it? Does not relate to audience

Know your audience!

5. Generate Sales Complete steps 1-4 78% of consumers trust peer recommendations 4 out of 5 people say that posts from friends directly influence buying decisions* Explore options within each site Facebook has allowed us to use Product tags, a subtle and informative way to promote *Socialnomics 2016

Optimize Your Posts!

Product Tags Mobile optimization for quick shopping Allows you to hyperlink to product featured in post

Have Your Direction in Mind Fastline started with strong objectives Build engaging audience Create product Build digital name Follow algorithms

…and apply what you learn Work at it Post regularly Follow algorithms Pay attention to engagement

Let’s round this all up! With Social Media, you can Generate brand awareness Reach new audiences Stand out from competition Build relationships with your audience Generate sales

Personal consultation or strategy Learn More /FastlineFarm @FastlineFarm @Fastline www.Fastline.com/frontpage Talk to me about: Personal consultation or strategy Ad management Custom audit of your Social Media For White Paper: www.FastlineMediaGroup.com/Resources

Thank you! Fastline Media Group Alanna Bouhl Senior Digital Marketing Specialist Alanna.Bouhl@Fastline.com