1. Online Marketing Services for Industrial Companies
presented by
REP NAME
MONTH 2014

2. About MacRAE’s Blue Book
MacRAE’s (first published in 1893) has been online and fully digital for almost 15 years. Over that time we have provided 140 million users with key online marketing information on the industrial and manufacturing businesses on our system. In fact MacRAE’s is part of Owen Media, a B2B publisher that has served nearly 500 million users online. Since 2010 alone, over 100,000 companies have used our self-serve tools to improve their SEO. More than 100,000 companies have used us to help them build a better online presence!

3. Why online marketing is important
Where do customers search in 2014?
Why online marketing is important

4. Importance of ranking well
SEO studies have shown that more than 90% of traffic is generated by ranking on the 1st page of Google. The top 3 positions generate more traffic than the last 7 combined.

5. New vs Old Media
Over the last 20 years online media has grown in leaps-and-bounds in complexity. Between creating a website, listing on business directories, maintaining a blog, optimizing your content for search engines, creating and optimizing videos, maintaining a social media presence on Twitter and Facebook and having a mobile version of your website, having a professional online presence has become a full-time job!

6. Online Landscape Complexity

7. Top Social Media Platforms

8. Video Usage and Impact
Video is rapidly becoming a reliable source of information for B2B buyers.
A recent Forbes study of more than 300 C-level executives at large US companies (over $500 million in revenues) revealed surprising insights on the growing impact of video content:
Video is becoming a critical information source for senior executives: more than 80% are watching more online video today than a year ago.
Senior executives are turning to video more frequently: 75% watch work-related videos on business-related websites at least weekly.
Work-related video can drive executives to take action. Overall, 65% have visited a vendor's website after watching a video.

9. Mobile Usage is Exploding
Overall mobile usage is set to surpass desktop computer usage by the end of 2014.
In B2B marketing and sales, 9 out of 10 C-level decision makers use smartphones:
70% will check a service or product on their mobile device first upon hearing about it
57% will do further research on their mobile phones
52% are comfortable making purchasing decisions from their mobile devices
38% make the final decision directly from their phone

10. MacRAE's INDUSTRIAL MARKETING SERVICES

11. MacRAE’s Unique Approach
MacRAE’s helped thousands of industrial companies improve their online presence for more than 20 years. We develop with you a best-in-class online marketing solution based on your budget and requirements. With Website creation, SEO, Video production and PPC management, we can take your industrial company online presence to the next level.
Consultation & Needs Assessment
Custom Program Creation & Deployment
Monthly Reporting
Monthly Improvements

12. Search Engine Optimization
Based on what we’ve learned from our nearly 500 million web visits, MacRAE’s Search Engine Optimization (SEO) plans increase your website’s organic rankings, your search result placements and your site’s conversion rates. Starting from as little as $399 a month, all our SEO programs are 100% White Hat, Google Panda and Penguin compliant and include a comprehensive MacRAE’s advertising program! Not a techie? That’s OK! We will explain it all in plain English!
Website audit to determine areas of SEO focus
Up to 10 primary keywords or key-phrases
Review and optimize website content
Video and image optimization
Google Analytics and Webmaster Tools setup
Submission of sitemaps to Google and Bing
Building links that are relevant and real
Social Media setup and maintenance
Monthly content creation , social mention and sharing
Monthly submissions to business directories
Monthly reporting

13. Website Production
MacRAE’s has developed a process that takes all the worry of creating and maintaining your website out of your hands. We do the heavy lifting and consult with you to create a website that’s based on YOUR business needs. We use the latest web development techniques, including HTML5, CSS3 and jQuery to optimize the experience for your visitors.
Consultation and Needs Assessment
Design
SEO Site Launch
Content Creation
Maintenance
Reporting

14. Video Production – Full Motion Video
60 Second HD Full Motion Video Shot at your business location by a professional videographer, the 60 second HD Full Motion Video allows you to showcase your business, products and/or services and capture interest. We understand that every business is different and needs vary. Our team will help you customize your video through a one-on-one consultation, helping you create a script and choose the style of the video and music.

15. Video Production - Montage Video
30 Second HD Montage Video Based on images you provide*, the 30 second HD Montage Video allows you to showcase your business in a simple, easy way. With professional narration and production, your script and images are made to pop off the screen, creating a video that will increase consumer confidence and serve as a great form of content. Especially since consumers are 85% more likely to purchase a product after watching a video.
* digital photos with 1920x1080 minimum resolution, taken with a newer digital camera or smartphone

16. Pay-Per-Click Advertising
Pay per click (PPC) is a vital part of Search Engine Marketing (SEM) and an instant and effective way to drive targeted traffic to your website from Google, Bing and Yahoo. At MacRAE’s your PPC strategy is managed by proactive SEM experts that monitor your ad campaigns regularly to optimize results and provide analysis and reporting that is insightful and easy to understand.
Develop a custom program based on your products, margins and budget
Deliver instant traffic to your website
Drive increased organic SEO click-through rates
Take care of implementation and management
Improve the amount of targeted traffic to your website
Supplement organic search and seamlessly integrate PPC into your current SEO strategy; and
Create higher ROI from your on-line spend
Monthly fee is due in arrears based on actual ad spent