What is your favourite image and why

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Presentation transcript:

What is your favourite image and why Media Studies ADVERTISING

Adverts have two purposes To inform us about a product To persuade us to buy it (We have to realise one thing before we begin studying adverts – people can be made do things)

YAWN

Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn

People want what they can see.

(we’re going to perform a walking debate now) Target audience Products are aimed at types of people: gender, age, race, beliefs, etc. (we’re going to perform a walking debate now) MEN Unsure WOMEN

Presentational devices we shall be examining: Pictures / images Colours Headings, Subheadings – LANGUAGE being used! Logos Captions, (explanations)

Homework Write a list of adverts you like. 4-5 ideas max Can be from TV, radio, newspapers, the internet, billboards, etc.

Coming up First we’re going learn what makes an advert. Then your going to start creating adverts.