1. Year 8 public speaking lesson 3
STARTER
Can you figure out what ‘LOGOS’ means?
Clue:
Think of any other words you can think of that starts with LOG –
Another clue:
It’s a GREEK word – and in its original meaning is ‘the word of God’
Year 8 public speaking lesson 3
Lesson Objective
To identify and use an example of LOGOS

2. New Word Alert!!! LOGOS Using logical explanations Sounding reasonable
Stating a ‘truth’ (you are not dealing with scientific facts
– just persuasion/ possibility)

3. What’s WRONG with this argument?
Ghosts exist. I know this because I’ve seen one.
By stating this as a fact you are not allowing your audience to think for themselves.
You will distance yourself from your audience if you don’t engage them, or if you make out like you know better than them. If it’s a debate you can do that, but not with public speaking.
Most likely, you will be the only person in the room who can relate to this. This line of thought is only ‘logical’ to you. The other people in the room may start to think you are crazy.

4. How to turn it round?
Your argument should be allowing the audience to think about your topic.
Make it relate to them (even if they are non-believers)
Ask yourself and the audience some questions.

5. BETTER! Why do some people believe in ghosts?
Why do some people have beliefs that are different to other people’s?
What do YOU believe in?
Then, you will understand how important my belief in ghosts is, and even if you have never SEEN one, chances are that you have THOUGHT about it.

6. In Groups…
You are putting yourselves forward to be the year 8 group who get to go on an educational exchange to a school in America.
Create a speech which persuades your audience (students, teachers and governors) that you are the group who would most benefit from taking part in the trip
Remember to use ETHOS, HYPERBOLE and LOGOS

7. Public Speaking Lesson 4
Lesson Objective:
To use PATHOS

8. New Word Alert!!! PATHOS Appealing to your audience’s emotions
Sharing emotion as a room full of people

9. The people who would read/watch your speech/campaign
New Word Alert!!!
Target Audience
The people who would read/watch your speech/campaign

10. The SPECIFIC group of people who would be in the audience
What does this mean?
Being specific about things like:
GENDER / RELIGION EDUCATION / BELIEFS
LOCATION / POLITICAL BELIEFS
JOB /AGE
New Word Alert!!!
DEMOGRAPHIC
The SPECIFIC group of people
who would be in the audience
FOR EXAMPLE:
These are some of the DEMOGRAPHICS that I fall into:
- University Educated
- Adult female 28 – 35
- Professional (Teacher)
- I live in South West London
- I live and work in the Borough of Hounslow

11. Homework
Look through Magazines and newspapers and watch the news and adverts…. Yes, that IS your homework!
Keep a copy of at least 2 examples of RHETORIC (language used to PERSUADE) from your research.
Pick out examples of ETHOS, LOGOS and PATHOS as well as examples of HYPERBOLE in your examples – try and explain specifically WHO the target audience is and how the language and images APPEAL specifically to that audience
Write a sentence which explains how these techniques are used effectively.
Level 5 and above:
Write about how the language and images WOULDN’T appeal to a DIFFERENT audience

12. Charity
Target Audience
Emotions that the advert appeals to
Reasons why it appeals to those emotions
Barnardo’s
Water Missions International
Keep a child alive
Lung Cancer Alliance

13. The next slide may shock some people
Warning
The next slide may shock some people

14. Pathos is used for charity campaigns

18. Plenary
The most effective way to get the audience to share an emotion is …………
Advertisers use PATHOS effectively. For example……..