1. Oral Assessment Media and Non-Fiction Paper 1 Section A Analysing images and language

2. In groups discuss and take notes on each advert  Describe in detail in groups of 3/4 the images you see.  You will need to make notes and be prepared to share your ideas with the rest of the class.  This is a speaking and listening assessment (explain, describe and narrate).

3. Presentation and Layout: Image  Describe the images: are they photographs or graphics (cartoons/drawings/paintings)?  What is the size of the image in relationship to any text? How does the image link with the text?  What race and gender are the people? What effect does this have?  Do the people look at the reader or away from the camera? What effect does this have?  What distance are they from the camera?

4. Presentation and Layout: Print  Describe the writing on the page.  Describe the logo (colour/font/contrasts in font).  Describe the slogan.  Describe the style of writing: Are different styles used? Why?  Describe the colours used and their effect.

5. Presentation and Layout: Organisation  How has the advert been arranged on the page?  What effect does this have?  How does this help you to understand the meaning of the advert?

6. Uses of Language  How long are the sentences of text? Why?  What person is used?  Has rhetoric been used?  Has repetition been used?  Has emotive language been used?  What is the effect of the language?

7. Purpose and Audience  What is the intention of the advert?  To shock? To amuse? To persuade? To move and make the reader sad? To entertain? To make the reader think? To sell a product? To sell a political view? To raise awareness of an issue or organisation? A combination of these?  Who is it aimed at?

8. Summary  Which adverts does your group like the most and which do you think is most successful? Why?  What do you think is the message of each advert?

9. Advert 1

10. Advert 2

11. Advert 3

12. Advert 4

13. Advert 5

14. Advert 6