1. Why Media Studies?
Why choose this course? 1

2. Importance of the media
The media tell us what is going on in the world.
The media are a central part of our lives.
The media are influential.
Domestic media hardware has become an intrinsic part of home lives.
The media are very profitable. 2

3. What is the subject about?
'The media' refers to the different channels we use to communicate information in the everyday world.
'Media' is the plural of medium (of communication), and the main media are
Television
Magazines
Film
Radio
Advertising
Pop Music
Newspapers
Internet

4. You have to write about? Audience – target, appeal to audience;
Use of colour, imagery and wording to attract and engage;
Institution – who makes the product;
Ideology of the product- ideas, lifestyle;
Camera shots;
Media platform – type of product;
Genre.

5. Examples of production advert

7. Careers in media!

8. Careers in media! 8