ABC WIDGITS …Providing outstanding widgets since 2003 Project Sponsor: Michael Phelps Project Team Members: Warren Selby, Beckie Hicks, Cody Love

Business Overview ABC Widgets is a leading provider of widgets and gizmos.  The firm was founded in 2003 and the administrative offices are located in Houston, TX. All products are shipped from the corporate warehouse in Clear Lake, TX. 

Business Need Due to the growth of ABC Widgets, management has requested an upgrade to the following areas of our company: A system is needed that will aid the marketing department with mail outs and tracking the efficiency of the marketing department. A sales ordering system that will enable ABC Widgets to input orders from the telephone, from emails, and generate reports. A system that will generate various reports for management.

Business Requirements The system functionality should include: The system needs to integrate with the existing customer database. The system needs to be relatively simple to operate. The system needs to distinguish between customers who prefer email-only, print-only, or both. The system needs to be cost effective. The system needs to be implemented within two months.

Expected Inputs & Outputs Customer information Customer preferences Company newsletters / advertisements Customer responses Sales information Outputs: Report on email campaign success rates Company newsletters / advertisements emailed out Customer mailing information for print campaigns

Business Value ABC Widgits hopes to increase their customer database substantially with these implementations. The new system will provide the following benefits: Tangible Increased revenues from newsletter / print ad campaign sales. Decreased time it takes to get information about sales into customer inboxes. Intangible Increased customer preference data for data warehousing / data mining. Decreased stress on sales and marketing department because coordinating advertisement campaigns is simpler.

Special Issues / Constraints System must work with existing customer database and existing website. Must have a way to track success rates of advertisements campaigns. System must be online in two months and cost less than $10,000 to implement.

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