1. D IRECT M AIL, E MAIL, W EB I NTEGRATION Delivering Measurable Results Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com Special Offer on the last slide!

2. Today’s Challenges 1.Increased need to stay in touch with clients, but at lower cost 2.Declining response rates 3.Moving people from mail to the web (email) Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

3. Solution #1 Email touches instead of Mail touches Challenge: You have a large mailing list with very few emails attached to the file Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

4. Solution #2: pURLs  Use pURLs (personalized URLs)  http://www.mytmrdirect.com/spencer.powell http://www.mytmrdirect.com/spencer.powell Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

5. Solution #2: pURLs  Our example pURL was set up to show non-profit organizations how pURLs benefit their mail programs, but pURLs can be set up to increase the effectiveness of any direct mail campaign. It is simply a response tool allowing prospects to convert into leads. Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

6. pURL A simple one-page website or “landing page” The website is pre-populated with information unique to the visitor, such as their contact information Makes it easy for the prospect to respond Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

7. pURL Descending levels of involvement Example: – “Request a Quote” – “Free 60 minute Consultation” – “Sign up for our Newsletter” Goal of the Campaign: Capture Email Each level of involvement requires an email Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

8. The Old Model Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results Direct Mail Website Home Page Reply Card1-800

9. The New Model: pURL Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results Direct MailWebsiteReply Card1-800pURL

10. Today’s Challenges: Prospects Lost/Distracted on Website How many clicks does it take to contact you? Is it easy? Do you have clear calls to action? – Prospects get lost or distracted after they land on your home page and don’t end up contacting you Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

11. Today’s Challenges: Prospects Lost/Distracted on Website Did the prospect come from a specific campaign? How do you know if they land on your home page? – No specific campaign art and messaging Can’t tie prospect back to campaign Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results

12. pURL Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results Direct MailWebsiteReply Card1-800pURL -42% of DM respondents prefer to respond online -Improved response rates,--best tracking mechanism -real time tracking, see who starts, but may not finish -gather more data or survey prospect pURL carries through on Direct Mail design theme and copy pURL can provide more value- added content specific to the campaign pURL provides Quick contact form

13. Benefits of a pURL Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results 42% of DM respondents prefer to respond online Improved response rates Best tracking mechanism Real time tracking – What pages did the prospect go to? – Did they start to fill out the form, but stop? Gather more data or survey prospect

14. Benefits of a pURL Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results pURL carries through on Direct Mail design theme and copy pURL can provide more value-added content specific to the campaign pURL provides quick contact form – easy for prospect to respond

15. pURLs Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results pURLs are just another response tool for direct mail, but they tend to increase response rates pURLs allow you to track exact results in real time pURLs can incorporate the power of video as well as additional text that cannot be included on the mail piece

16. Special Offer Marketing Techniques to Increase Response & Revenue719.636.1303 | www.TMRdirect.com Delivering Measurable Results We hope you found this information useful! Just for downloading our presentation, we have a special offer for you! Click Here