1. direct marketing Definition of direct marketing
Is there a place for direct mail in a world of changing communication?
Fundamentals
Tools available to you
How can we help?
A dealers perspective
Summary

2. direct marketing
Any promotional activity where a company communicates directly with a contact in order to prompt an action
Direct mail
Telesales
Fieldsales
Mobile marketing
Direct response advertising

3. Social Media
Content Marketing

4. direct marketing
A typical B2B marketing budget

5. Is there a place for direct mail in a world of changing communication?
Proven track record, 91% of dm opened in 2011 with 5% resulting in action
Marketers continue to use as cheaper, more targetted along with
Customers still prefer printed brochures to find the right products before going online to order
Longer time to digest and flick through
No time constraints as with
Keep your name visible on your customers/prospects desks when others have cut their marketing budgets
Reaching the right person most cost effectively and gaining measurable results!

6. Fundamentals Planning – objectives (smart) Data Targeting
The method of delivery
The Sales Letter
Follow up
Measurement

7. summary
Balance approach to promoting products and services and incentivising a purchase
With adding value through sharing interesting, informative content ie newsletters, blogs etc
Plan your activity – take time out to sharpen your tools
Include others in the planning to get their input and enthusiasm!
Adapt what you are doing
Invest time in your data – if your message doesn’t get to the right person there is no point sending it!

8. direct marketing available to you
Catalogues
Product Mailers
Press Releases
Social media
Marketing

9. Examples of email marketing campaigns

10. sharpen your tools!

11. additional marketing support
Managed Services & Support
Planning sheets
Support
Press releases
Integra Website
Telephone Support

12. marketing: a dealers perspective
Marketing Plan (the numbers)
Mailer & Telemarketing
Database Control
The time factor
Business Promotion
Direct business results

13. marketing: a dealers perspective
Case study
Inprint Analysis Feature
Bespoke
Company Information/News
Mailer- link

14. Thank you