1. Buffalo Academy of the Sacred Heart
Website Development

2. Manzella Marketing Capabilities
Established in 1987, Manzella Marketing provides a full range of integrated media and marketing services:
Corporate branding and strategic planning
Comprehensive creative services
Direct marketing services, print production and campaign implementation
Database management, data mining, customer profiling and analysis
Digital advertising and Search Engine Marketing (SEM)
Website design, development, Search Engine Optimization (SEO) and hosting
marketing campaigns
Social media strategy, implementation and management
Media planning and placement
Sales promotion and event support and public relations

3. How We Work
Manzella Marketing takes pride in our ability to understand our clients’ initiatives, develop strategies and produce successful results.
We approach every business relationship as a partnership. The foundation of success is the mutual understanding of program goals and objectives.
We anticipate involvement and feedback from clients throughout the creative process and keep the lines of communication open, adapting to the needs of our clients and providing continuous project updates.
We provide the service, intelligence, flexibility and value-added support that will ensure success and satisfaction.

4. Manzella/Sacred Heart Partnership
Manzella has worked with SHA for over 10 years in Admissions marketing and, more recently, with the Office of Advancement.
MM has offered SHA direct mail, collateral, print ad development and digital lead-generation solutions. 
We fully understand the SHA brand and its position among WNY high schools.
Our 12-member, award-winning creative team includes 5 members dedicated solely to digital and web who will support the development and management of the SHA site.
Manzella is a supporter of SHA as past Chair of Scholarship and Awards dinner, member of golf committee and annual fund and special events donor.  

5. Why WordPress?
Easy to use, make edits and flexible for almost any application.
Most popular CMS in the market. Powers 1/4 of all websites on the internet.
Used by Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN & ebay.
SEO-friendly.
Mobile-friendly.
Designer-friendly.
High-security standard. Regular updates provided by WordPress protect Sacred Heart’s website.

6. Additional Features
Rich text editor that supports easy insertion of images, video, or audio with a single click.
Easy integration with any service/application. With service integration, s collected through your website get automatically added to your mailing list.

7. Examples: Kulbacks.com

8. Examples: Kulbacks.com

9. Examples: Buffalo Community FCU

10. Examples: EmpireONE FCU (BCFCU)

11. Examples: Conax Technologies

12. Examples: Conax Technologies

13. Objectives The new website needs to:
Have a modern look and feel
Be easy to navigate
Reflect the idea of sisterhood and the welcoming experience at Sacred Heart
Accept donations
Incorporate a store
Have a login portal for students/teachers and parents
Include a robust calendar function and social media link
Be simple to edit
Sacred Heart needs support to keep the site up to date and relative.

14. Sacred Heart Static Design

15. Pricing
Design, development, proof reading, responsive testing, SEO, account coordination: $8,550 - $11,115
Option for ecommerce: $1,140 - $2,375
Hosting: $190/month