Guest Speaker – Marc Macellaio

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Presentation transcript:

Guest Speaker – Marc Macellaio At Fuel Cycle, Marc advises Fortune 1000 executives in Marketing, Insights, Product Development, Corporate Strategy, Advertising and Sales departments on ways to leverage Fuel Cycle’s online community to bring the voice of customer into the organization to monitor B2C and B2B trends, industry innovation and competitor marketing campaigns. Responsible for sales management, strategic planning, contract negotiations, business development support, and team’s development. He has been with Fuel Cycle/ThinkPassenger for the past 5.5 years. Past experience includes working with other research firms such as Bunchball, Comperemedia, ForeSee and Mintel International. Specialties: Online communities, private online communities, private networks, customer engagement, ideation, contract negotiations, social media, engagement, mobile market research, innovation, product innovation, collaboration, brand, brand advocacy, qualitative research, focus groups, communication, sales effectiveness, sales communications, advertising, marketing, research, sales pitches, pricing, budgeting, forecasting.