1. SUCCESSFUL DEVELOPMENT OF YOUR BUSSINESS1

2. ABOUT APA
Another Point Advisers is a consulting company, specialized in:
Market researches
Business development
Implementing new companies on the Bulgarian market
Development of existing companies
Sales and Marketing consulting
Project management
Staff trainings

3. ABOUT APA The key of our success is:
RESEARCHING business environment and rivals
STUDIYNG company’s strangeness and weakness
TRANSFORMING them into energy for development
PUTTING IT INTO PRACTICE
OUR MISSION:
To consult our clients not only WHAT to do but HOW to be done.
To provide to our customers not only theory, but practice; not only recommendation, but execution; not only target, but result.

4. OUR TEAM
General Manager –Lubomir Getov/ he has a wide experience on key positions- Sales and Marketing Manager of JIMMY'S /company for producing ice-cream with own chain of outlets/, Sales Manager of Chipita Bulgaria /7Days, Bake Rolls, Finetti/, General Manager of Prime Brands /distribution company/, lecturer, General Manager of Levi’s for Bulgaria
The team –For the company are working proved professionals with long term experience and highly competence in different spheres- business planning, sales, marketing and advertisement, development and managing of sales teams, market penetration of new products and distribution development, project management.
The Partners –APA is cooperating with proved companies and experts for execution of the projects and their conducting

5. SERVICES BUSINESS DEVELOPMENT
Overall assessment of the ongoing statement and development potential;
Analysis of company’s effectivity and business processes;
Studying possibilities for market penetration
Strategic business planning
Project management
Managing of structural changes, arising out of development of new and existing business activities

6. SERVICES SALES Analyzing, planning and managing entire sales activity
Distribution- organizing of effective covering, preparing distribution strategy and policy, negotiating with chains of stores and key accounts
Price policy- analysis of consumption levels, rival’s levels and creation of price strategy
Trade budgets and sales planes- analyzing, planning and managing
Preparing, implementing and monitoring of sales reporting
Creating and implementing of indexes for measuring sales force efficiency

7. SERVICES MARKETING AND ADVERISEMENT
Preparing entire marketing strategy
Marketing researches and analysis
Development and implementing of new products
Creating and putting into practice working strategies for increasing of the sales
Price radars, price-formation, price positioning
Management by distribution channels
Merchandizing consultations
Strategic planning and advertisement campaigns organizing

8. SERVICES TEAMS BUILDING AND TRAINING Preparing job descriptions
Creating teams and effective structure
Staff training
Preparing and implementing scale of qualitative and quantitative indexes for staff assessment and bonus schemes

9. EXPERIENCE- EXECUTED PROJECTS
Project – Management and development of sales and marketing department
Company – Bulgarian
Sphere of activity– deep frozen products
Economic sector– FMCG
Company size – middle
Project activities
Creating the entire look of the brand
Researching and implementing new products,
Preparation and realization of price, sales and distribution policy
Preparation and realization of marketing development plan
Building up communication policy

10. EXPERIENCE- EXECUTED PROJECTS
Project – Building, managing and developing of new division
Company – Bulgarian
Sphere of activity – distribution
Economic sector – FMCG
Company size – middle
Project activities
Entire structure management
Business plan and budget preparation
Building team and sales structure
Creating sales and price policy
Negotiating terms with strategic partners and signing contracts

11. EXPERIENCE- EXECUTED PROJECTS
Project – Project management and implementation of new projects
Company – German
Sphere of activity – nuts
Economic sector– FMCG
Company size – large
Project activities
Research of the Bulgarian market and rivals
Study price levels in this sphere
Prepare entire budget and implement and develop new products
Prepare and conduct entire marketing development plan
Prepare communication policy

12. EXPERIENCE- EXECUTED PROJECTS
Project – Penetration in the Bulgarian market
Company – Italian
Sphere of activity – Tourism
Economic sector – Tourism
Company size – large
Project activities
Research of the Bulgarian market and rivals
Preparation of entire strategy for market penetration and development
Financial plan and budget preparation- P&L, BE
Preparation and conduction of entire marketing development plan
Creation of company web-site and strategy for on-line advertisement

13. EXPERIENCE- EXECUTED PROJECTS
Project – Market penetration
Company – Bulgarian
Sphere of activity – Ice cream
Economic sector – FMCG
Company size – middle
Project activities
Research of the Bulgarian market and rivals
Sales Manager consulting for the preparation of trade policy to KA

14. EXPERIENCE- EXECUTED PROJECTS
Project – Entire research of the Bulgarian market
Company – Italian
Sphere of activity – Doughy products and manufacture’s mixes
Economic sector – FMCG
Company size – middle
Project activities
BG market research
Rivals analysis
Analysis of distribution possibilities and standard sales practices in that sphere

15. EXPERIENCE- EXECUTED PROJECTS
Project – Penetration in the Bulgarian market
Company – Italian
Sphere of activity – Importation of alcohols and FMCG
Economic sector – FMCG
Company size – middle
Project activities
BG market research
Preparation of development strategy
Building sales and distribution policy
Portfolio determination
Organization of events, samplings and PR
Creation of company web-site and strategy for on-line advertisement

16. EXPERIENCE- EXECUTED PROJECTS
Project – Sales activity development
Company – Bulgarian
Sphere of activity – Print services and packages
Economic sector – Print services and packages
Company size – large
Project activities
Development of strategy for enlarging sales activity of the company
Development and extension of clients net
Terms negotiation with KA and partners
Exercise control upon staff in Sofia

17. EXPERIENCE- EXECUTED PROJECTS
Project – Innovative advertisement instruments
Company – Ukrainian
Sphere of activity – Advertisement
Economic sector – Advertisement
Company size – middle
Project activities
Offering and creating innovative advertisement instruments
Market research
Creative and innovative POS materials
Advertisement campaigns and events planning

18. EXPERIENCE- EXECUTED PROJECTS
Project – Building up and training of a sales team
Company – Bulgarian
Sphere of activity – Publishing house
Economic sector – Publishing
Company size – middle
Project activities
Creating of Call center
Staff hiring and training
Building reporting system
Preparing and implementing scale for staff assessment
Creating bonus scheme based on the reached targets

19. EXPERIENCE- EXECUTED PROJECTS
Project – Bargaining contract conditions with a trade centre
Company – Bulgarian
Sphere of activity – Writing materials
Economic sector – Stationary
Company size – middle
Project activities
Bargaining terms for hiring of trade space in malls
Re-consideration of liabilities

20. EXPERIENCE- EXECUTED PROJECTS
Project – Sales team training
Company – Bulgarian
Sphere of activity – Agricultural technique
Economic sector – Agriculture
Company size – middle
Project activities
Sales team training

21. THANK YOU FOR YOUR ATTENTION