1. ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION

2. ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (Otmpc)
An agency of the government of Ontario responsible for Tourism Marketing
Position Ontario as a preferred global destination with a powerful brand and impactful marketing
Increase tourism expenditure and visitation
Execute effective partnerships

3. OUR approach
TARGETED
Market and segments targeted based on visitation and expenditure potential
INTEGRATED AND ALIGNED
Utilizing all OTMPC assets from across the organization and integrated program elements for maximum impact
Aligned under one brand
PARTNERED
Leveraging the strength of partnership – with Destination Canada, with Regional Tourism Organizations, Destination Marketing Organizations and private sector stakeholders

4. OPTIMIZE BRAND PLATFORM
ACTIVITY BY MARKET
OTMPC - Led Campaigns + Destination Canada Led Campaigns + Travel Trade + Media Relations
TIER 1
ONTARIO
QUEBEC
UNITED STATES
UNITED KINGDOM
CHINA
Destination Canada Led Campaigns + Travel Trade + Media Relations
TIER 2
GERMANY
FRANCE
JAPAN
SOUTH KOREA
BRAZIL
MEXICO
Travel Trade + Media Relations
TIER 3
WHERE AM I?
OPTIMIZE BRAND PLATFORM
INDIA
CANADA 6

5. MULTIFACETED WITH PAID, EARNED AND OWNDED ASSETS
OTIC’s

6. SPOTLIGHT FOR 2017
ALWAYS ON

7. SPOTLIGHT FOR 2017 LEADING ALIGNMENT WITH INDUSTRY
DRIVE BRAND AWARENESS
DRIVE TRAFFIC AND LEADS TO PARTNER WEBSITES
PUSH DIRECTLY TO PARTNER SITE
LESS DUPLICATION
BETTER COORDINATION
GREATER EFFICIENCY
STRONGER RESULTS
COMMON KPIs
GREATER INDUSTRY BENCHMARKS
COMMON DASHBOARD
ONE BRAND VOICE
CUSTOMIZE A CALL TO ACTION DEPENDING ON OBJECTIVE

8. RESULTS PAID ADVERTISING SALES MISSIONS AND TRADE EVENTS DIGITAL PRINT
SOCIAL
ONTARIOTRAVEL.NET
4.8 MILLION VISITS
3500 INDUSTRY PARTNER LISTINGS
OVER 1.3M LEADS TO PARTNERS ANNUALLY
DATABASE
260,000 OPT IN CONSUMER DATABASE
6000 OPT IN INDUSTRY DATABASE
11 TRAVEL INFORMATION CENTRES IN ONTARIO
MOBILE APP
73,000+ DOWNLOADS
PRINT PUBLICATION (SPRING/SUMMER)
1.2M DISTRIBUTION:
ONTARIO
QUEBEC US
(SUPPORTED BY DIGITAL)
ROBUST SOCIAL MEDIA CHANNELS INCLUDE:
FACEBOOK ,550
INSTAGRAM - 119,406
TWITTER ,193
PINTEREST
YOUTUBE
BLOG
COMMUNITY ENGAGEMENT
874,000+
REACH
58M
PAID ADVERTISING
ONGOING PAID ADVERTISING IN KEY MARKETS
SALES MISSIONS AND TRADE EVENTS
DOMESTIC AND INTERNATIONAL ACTIVITY
FAMILIARIZATION TOURS FOR MEDIA & TOUR OPERATORS
SALES MISSIONS and EVENTS
JOINT MARKETING

9. WAYS TO LEVERAGE OTMPC
Register your FREE business, events, and package listings
Opt-in to receive OTMPC communications
Present to our team
Ontario Travel Information Centres
Provide content/story ideas
Collaborate on marketing initiatives
Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns
Media relations/familiarization tours
Social media
Advertise in OTMPC programs
Strategy development and consultation on markets, segments, tactics, market readiness, etc…

10. VALUE FOR PARTNERS FREE Listing, Packages and Events
Trip planner on
ontariotravel.net
ontariotravel.net
Mobile app
Call Centre
OTICs
Online Chat
INTEGRATION = VALUE
Website - over 4.8 Million Visits
Mobile App - over 73,000+ downloads
Call Centre - #calls : 66,978
OTICs - 1 Million consumers through the centres annually
Live Chat - #chats : 12,993

11. OPT-IN TO RECEIVE OTMPC OPPORTUNITIES AND COMMUNICATIONS REGISTER YOUR FREE LISTING!
New Account – listings registration
Existing Account - log in
Opt-in to receive OTMPC communications

12. CONNECT WITH US! @Ontario Travel Connect via Twitter with…
Kevin Forget
Travel Promotion Officer
@OntarioKevin
Our travel counsellors…
Tija Lidums (Barrie)
@OntarioTija
Lidia Romeo
@OntarioLidia (Niagara Falls)
Angela Romano (Sault Ste. Marie)
@OntarioAngela
@Ontario Travel
@Ontario Travel
@Ontario Travel
@TravelOntarioCanada
@OntarioTravel
#DiscoverON

13. Partnership Development and Sales 416-314-6314 | 1-888-365-4422