2.  Purpose : How luxury fashion brands stand out in a digital worldHow luxury fashion brands stand out in a digital world  Digital technologies for luxury brands : financial context  Key components that make-up the digital marketing landscape, its role in the overall marketing mix  Overview of  Online and Offline Traffic Building  Resourcing and planning traffic building Controlling and monitoring traffic building  Best Digital Marketing Campaign Best Digital Marketing Campaign  Digital Strategies for Luxury Brands  Viral Marketing  Email Marketing  Banner Advertising  Pay Per Click (PPC)  Social Media  Search Marketing  Mobile Marketing  Online Video  Online PR  Digital Trends ForecastingTrends Forecasting  Primary research