1. Market Analysis The Sports Company

2. November 18, 1998The Sports Company2 Introduction Analysis of past, present and future sales Student Name

3. November 18, 1998The Sports Company3 Topics of Discussion Sales growth Competition Market share

4. November 18, 1998The Sports Company4 Sales Growth Sales doubled in four years

5. November 18, 1998The Sports Company5 Sales Growth 1995 sales $5,100,000 1996 sales $5,900,000 1997 sales $7,400,000 1998 sales $10,200,000

6. November 18, 1998The Sports Company6 Product Sales Growth

7. November 18, 1998The Sports Company7

8. November 18, 1998The Sports Company8 Competition Two major competitors –Action Corporation Established in 1986 Located in Union, Oregon –Teams Unlimited Established in 1989 Located in Spring, Maine

9. November 18, 1998The Sports Company9 Action Corporation Warehouse oriented stores Everyday discounted prices Catalog sales

10. November 18, 1998The Sports Company10 Teams Unlimited Smaller stores, more locations Emphasis on customer service and special orders Monthly sales with deep discounts

11. November 18, 1998The Sports Company11 Market Share Two major competitors The Sports Company share is 35%

12. November 18, 1998The Sports Company12 Market Share 35% Sports Company 30% Action Corporation 25% Teams Unlimited 10% Other

13. November 18, 1998The Sports Company13 What This Means Past - sales doubled in 4 years Present - market share 35% Future - where to go from here?

14. November 18, 1998The Sports Company14 Next Steps Research industry trends Detail strengths and weaknesses Develop future marketing plan

15. The Sports Company Market Analysis The End