a cyclical approach to attracting your best guest

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Presentation transcript:

a cyclical approach to attracting your best guest S.T.U.F.F. Tourists Like 11/21/2018 © Jody Halsted 2011 Family Rambling® 1

A bit about me... You can find my articles at... Family Rambling® Ireland with Kids Uptake Attractions TravelingMoms.com The Spa Gals ... and more 11/21/2018 © Jody Halsted 2011 Family Rambling® 2

11/21/2018 © Jody Halsted 2011 Family Rambling® 3

My experiment: a trip to Chicago using only social media to plan the adventure 11/21/2018 © Jody Halsted 2011 Family Rambling® 4

© Jody Halsted 2011 Family Rambling® 5 Yelp: a fun and easy way to talk about local businesses Gowalla: Keep up with friends, share the places you go and discover the extraordinary world around you. Trips feature is great for travelers. SCVNGR: Go places. Do challenges. Earn points. Get rewarded. © Jody Halsted 2011 Family Rambling® 5

So... What S.T.U.F.F. Do Tourists Like? 11/21/2018 © Jody Halsted 2011 Family Rambling® 6

Social Social Media Don't forget to be social! Create a conversation Create a Google alert Utilize Twitter searches Make yourself easy to find on Facebook But don't spam people's Facebook accounts to share your message! 11/21/2018 © Jody Halsted 2011 Family Rambling® 7

Setting up a Twitter search on Tweetdeck Setting up a Twitter search on HootSuite 8 © Jody Halsted 2011 Family Rambling®

Creating a Google Alert is easy and helps you monitor your business online

Facebook is the second most popular search engine Facebook is the second most popular search engine. Make yourself easy to find! © Jody Halsted 2011 Family Rambling® 10

Tips Position yourself as the expert! Family friendly Romantic On a budget Splurge Online Pamphlet App Mobile site 11/21/2018 © Jody Halsted 2011 Family Rambling® 11

User Friendly Remember to KISS Eye pleasing presentation Don't put too much information on the front page It can be overwhelming If everything is on the front page you lose the opportunity create an investment Direct your guest What do you want them to do? Lead gently, don't push 11/21/2018 © Jody Halsted 2011 Family Rambling® 12

Categorized information makes the site easy to navigate Travel Iowa Website Buttons to Easily share info Categorized information makes the site easy to navigate Not too busy; nicely organized layout Eye pleasing Images grab attention Gently leading the guest: Schedule Events Location 11/21/2018 © Jody Halsted 2011 Family Rambling® 13

Travel Planning Resources Family Vacation Survey by WeJustGotBack.com, March 2011. Sample size 1500 participants. Full survey results can be seen at http://www.wejustgotback.com/surveys/vacation_survey_0311.pdf 11/21/2018 © Jody Halsted 2011 Family Rambling® 14

Facts & Figures Who is your target customer? Are you accessible for those with limited mobility? What is nearby that will interest your target base? Why are you their best option? How much will their visit cost? What is included? What is not included? Do you have any partnerships with other businesses that could save your guest money? 11/21/2018 © Jody Halsted 2011 Family Rambling® 15

Friends People love to talk about their vacations! Make sure your guests know what tools to use to best share your information. Trip Advisor Facebook page Flickr You Tube channel Twitter Guest blog post Watch your preferred streams. Thank your guests for sharing their experiences. 11/21/2018 © Jody Halsted 2011 Family Rambling® 16

Owners tools on Trip Advisor are priceless! © Jody Halsted 2011 Family Rambling® 17

Now the circle of S.T.U.F.F. begins anew... What is YOUR Next step? Presentation available online at http://www.slideshare.net/iatraveler/stuff-tourists-like © Jody Halsted 2011 Family Rambling® 18